YouTube first spoke about pause ads last year when it started trialing them in select regions. At the time, the company said that when you pause a video, it will shrink, and an ad will appear next to it.

Example:

“In Q1, we saw strong traction from the introduction of a pause ads pilot on connected TVs, a new non-interruptive ad format that appears when users pause their organic content,” Schindler noted. He went on to share that YouTube’s pause ads are “driving strong brand lift results” and “are commanding premium pricing from advertisers.”

Schindler didn’t share any timelines for when pause ads will start appearing on YouTube, but we know they’ll first roll out on smart TVs. The nature of these ads, including their duration, skippability, and more is still unclear. We also don’t know if Google plans to introduce these ads on YouTube’s mobile apps.

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43 points

A major reason we only watch YouTube via a browser on a media center PC.

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65 points
*

Normies genuinely turn on their Smart TV, watch start menu ads, open the YouTube app, wait 90 seconds for the shitty cpu to load the web view, scroll through hundreds of Spider-Man Elsa brainwashing videos and thinly disguised ads, open a video, watch 3 minutes of ads, straight into a 3 minute sponsor segment. All before seeing any actual content.

And they see no problem with this at all, the thought that you can make ads go away literally does not even occur to them as a possibility.

Humanity deserves extinction, I’m gonna go release some refrigerant real quick

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79 points

I know people IRL who get offended whenever I mention that I just block ads. Shit’s insane.

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24 points

Ikr? I throw some money at creators I care about, but I’m not watching their stupid ads.

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9 points

Stockholm syndrome is a very scary condition.

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5 points

God this is so weird. “You have to watch and see ads to support content creators!” The fuck I do.

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3 points

How are you going to make any money then?

Answer: paywall their fucking site.

I’m paying for Internet access. If they don’t block their site it’s free game.

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You can use SmartTube on Android TV, Yattee with this guide on iOS/iPadOS/tvOS or this app on webOS

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3 points

What is webOS?

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10 points

OS for LG TVs.

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8 points

The shambling remnants of Palm, Inc.

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The OS that runs on LG TVs

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9 points

You can block ads on youtube on mobile devices by using firefox in desktop mode with ublock origin.

Fuck youtube. Fuck ads. Fuck useful idiots defending either.

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6 points

You don’t need to be in desktop mode for ublock origin to work.

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1 point

Hmm, they may have changed it or I could be misremembering.

Desktop mode also allows you to play a video while your screen is off which is good for listening to music.

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4 points

Or use revanced or an open source alternative.

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1 point

Not Firefox on iPhone though

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4 points

Apple users love having control taken away from them so I never factor them in when giving tech-related advice.

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