YouTube first spoke about pause ads last year when it started trialing them in select regions. At the time, the company said that when you pause a video, it will shrink, and an ad will appear next to it.
“In Q1, we saw strong traction from the introduction of a pause ads pilot on connected TVs, a new non-interruptive ad format that appears when users pause their organic content,” Schindler noted. He went on to share that YouTube’s pause ads are “driving strong brand lift results” and “are commanding premium pricing from advertisers.”
Schindler didn’t share any timelines for when pause ads will start appearing on YouTube, but we know they’ll first roll out on smart TVs. The nature of these ads, including their duration, skippability, and more is still unclear. We also don’t know if Google plans to introduce these ads on YouTube’s mobile apps.
But usually I’m pausing a video to try to read text that appeared too briefly in the video!
Wait you watch the video? I thought everyone just went there for the ads and emailed YouTube executives to please keep adding more
Same, I had to ad-block some custom elements on YouTube ages ago because they kept covering the screen with “related videos” whenever I paused to read something.
Wait y’all still see ads on YouTube?
If I can’t block ads on a device, I’m not using YouTube on that particular device.
Normies genuinely turn on their Smart TV, watch start menu ads, open the YouTube app, wait 90 seconds for the shitty cpu to load the web view, scroll through hundreds of Spider-Man Elsa brainwashing videos and thinly disguised ads, open a video, watch 3 minutes of ads, straight into a 3 minute sponsor segment. All before seeing any actual content.
And they see no problem with this at all, the thought that you can make ads go away literally does not even occur to them as a possibility.
Humanity deserves extinction, I’m gonna go release some refrigerant real quick
I know people IRL who get offended whenever I mention that I just block ads. Shit’s insane.
You can use SmartTube on Android TV, Yattee with this guide on iOS/iPadOS/tvOS or this app on webOS
You can block ads on youtube on mobile devices by using firefox in desktop mode with ublock origin.
Fuck youtube. Fuck ads. Fuck useful idiots defending either.
@empireOfLove2 I don’t get it, how can they use the internet without an ad blocker? The first thing that I do is download Firefox + uBlock Origin on any device before of using it.
I honestly don’t know. far too many people are just conditioned or browbeaten into just dealing with the cancer of ads that the modern internet is. feels a lot like it’s a bit of a “frog in boiling water” situation where most people don’t even realize how bad it’s gotten over so many years.
Google says pause ads on YouTube are getting a very positive reaction from advertisers
Bc screw the users and their reactions 😄.
We really need a good YouTube competitor. This is beyond ridiculous at this point.
Also, The new ball-bearing guillotine is getting rave reviews from guillotine operators!
For all you know the victims rate it positively as well but they don’t submit feedback
Bonus clip of Lisa trying to grow a penis.
Both seem/are single point of failure choices. I like a fediverse YouTube alternative.
Good luck getting a lot of people with a absolute shit ton of spare bandwidth and storage space
I like a fediverse YouTube alternative.
That’s PeerTube. The problem is that hosting video is a lot more expensive than hosting text, so finding the funds to pay for hosting is a lot harder than with Mastodon or the Threadiverse.
Also, some content creators on YouTube are there because they want to be paid by YouTube.
YouTube makes you watch ads as part of the “come up with the funds” solution.
Odysee is blockchain-based. So there’s that.
Shit like this is why they stopped making new Black Mirror episodes
I can’t wait til YouTube fucks around and finds out.
I got hobbies that are way more fun than ads.
I’m addicted to their shit because it provides a constant stream of dopamine. You fuck that up with ads, I will break the addiction. Seamlessly. It won’t even be difficult to do if going back kicks me in the balls with ads. I’m gone. My guitar is right here. My home server is right here. My GitHub profile could use some TLC. I got a long Todo list.
Do it. Go full enshitification.
I’m actually kind of excited for it.
This was me with Reddit, my worst days were 8 hours a day. Now I spent 30 mins per day at most on Lemmy.
Yeah, my first reaction to seeing the API changes on Reddit was actually more of a glee/relief response than upset/disappointed. It meant that its grip on me was going to be over once those changes went through. I was worried the protests might get them to back down because I hated it there but always knew that the easy dopamine was just an app away.
Now I’m here though. I don’t hate it here, at least not yet, but I haven’t freed up the time like I was hoping to.
While I share your sentiment, they’ve got a backdoor for exactly that scenario: Youtube Premium. We are addicted to the algorithm and a lot of us are willing to pay good money for their stream of dopamine. Of course Google will eventually mess up there too, but it could easily give them another decade of intense money milking.
Neither do I, but that’s hardly the point. The house of cards you’re describing is reinforced with concrete steel. Unless you’re a creator with a massive audience, Youtube does not need you.
I pay for it. It gets rid of the ads when I need a video of how to do XYZ thing. It lets me watch channels that I care about without interruptions. The main thing for me though is when a friend or family member sends me a YouTube video, I don’t have to watch ads.
It’s weird to me that folks are so hostile towards paying for things they use on the Internet. I mean, I get that venture capital fueled a seemingly endless “free lunch” of new services with small amounts of advertising… but it had to end at some point. It costs a lot of money to run a “YouTube.”
People are hostile towards it because Youtube generates enough revenue as is and becomes greedier by the day. People paying for it on top is only making things progressively worse. Free users will only get more and more ads shoved down their throat while premium users experience more and more price hikes. I‘m gonna keep blocking ads the traditional way for as long as I can because I do not see a fair alternative in the long run.
My comment wasn‘t about defending Youtube or anything. The truth is the service can become much worse and still be more profitable so that’s what Youtube is working towards like every other service. Enshittification is at full swing. Google makes more money while creators continue to lose revenue. Things are becoming worse. Just not exactly the way it was described in the previous comment.
