It’s not a word that can, or should be, “reclaimed”.
Dunking on chuds/libs/etc. is awesome, but it doesn’t need that specific framing.
I think this is where the problem is. You can’t bully someone into having better beliefs. You can bully them into shutting up and being scared to say their shitty opinions out loud. There’s a lot of people where achieving that would be great, and for them “bullying works”. But believing that “bullying works” to actually change people for the better leads to some awful behavior, and it’s an issue that a lot of people on this site accept it.
You absolutely can bully people out of shitty beliefs and it’s way more effective than saying “let’s try to figure out why you believe you’re a superior race”
“Bullying” is literally what made it unacceptable for white people to call black people the n word in public.
You’re talking about opposing racist pieces of shit. For that, absolutely, use bullying, punches, bullets, whatever works. But there you’re not trying to make them better people, the goal is to stop them from saying and doing racist shit.
My issue is when this gets applied to trying to get an okay to change their beliefs. It’s not going to work, and you can talk yourself into doing some fucked up stuff that way.
Not bullying someone doesn’t mean being nice and holding their hand, it means not trying to make their life hell. You can still be harsh, blunt, and forceful when calling things out. That’s different from bullying.
I think we should be aware of when it’s an appropriate tool to use, and not treat any criticism of bullying like it’s a call to give a klansman a hug.