14 points

That’ll show them, right?

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191 points
*

From the linked techcrunch article:

will face fines of up to one million NOK (~$100k) per day.
unless it obtains users’ consent to the processing

From the order itself:

The order applies from 4 August 2023
we may decide to impose a coercive fine of up to NOK 1 000 000 (one million) per day

Misleading title.

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86 points

unless it obtains users’ consent to the processing

“Do you consent to the processing?”

‘No, I do not consent’

[Account Suspended]

“Wait, I CONSENT! Please, take all my data! Take all the data of my entire family and everyone I’ve ever associated with online! ANYTHING but suspend the account. PLEASE!”

‘Thank you for your patronage.’

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20 points

It’s going to be closer to an E-mail saying “We are informing you that we have updated our privacy policy.” which nobody is going to read. And the change is going to be an added line of “With continuation of usage of our products and services in the Norway region you give meta the right to collect and processes your information for marketing purposes.”. Which also nobody is going to read. Voila, plausible consent.

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16 points

For what it’s worth, a lot of countries with decent privacy laws are looking at closing that stupid loophole by requiring “affirmative consent” whenever something changes to the detriment of the consumer (i.e., more data, wider scope, etc.), meaning the companies would have to require the user to take some action to affirm they consent.

Those same proposals also have provisions prohibiting account suspension / blocking for not consenting. I.e., you can say “no” and continue to use the service exactly as before, though, newer features may be blocked.

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2 points

You love to see it.

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54 points

$100k is nothing to these people. It’s like your or I paying $0.25 a day. They see it as the cost of doing business.

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29 points

Norway has a population of 5-6 mil. I don’t think there’s enough of them to generate 100k/day, is there? Or maybe that’s worth it, what do I know? They’re not gonna get fined that much anyway

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1 point

it’s probably worth it as a show of power to them

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6 points

Based on https://www.investopedia.com/ask/answers/120114/how-does-facebook-fb-make-money.asp 39$/user/year for Facebook & Messenger alone. In a country of 5-6M people, let’s say 5.5M, with 70% of the population being users ( from: https://www.statista.com/statistics/584917/facebook-users-in-norway-by-age-group/ ), that gives ~3.85M users * 39$ = 150.15M$/year, 12.5M$/month, or 417k$/day. Norway is a rich country, so one should assume a Norway user’s revenue is higher than the 39$ average.

So, 100k$/day is certainly a decent figure for Norway’s operations, meaning a local Facebook senior manager must be in panic right now. But Would that local senior manager have any power to change anything given Norway is such a small market but yielding would set a precedent for all other EU members? That’s what is at stake!

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5 points

Is there a /c/theydidthemath anywhere? Good work.

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1 point

Damn, thanks for the reply. That was definitely not what I was expecting. But now that I read it… it makes total sense

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1 point

Damn, thanks for the reply. That was definitely not what I was expecting. But now that I read it… it makes total sense

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6 points

Let’s just double the amount of ads in Norway to cover the loss.

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15 points
*

It should be a number “per user” “per day” not just a “per day”. Make it really hurt based on how much it’s being done.

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7 points
*

Or just make a cost per day that is punitive.

If I did something outright evil and criminal, and my only punishment was a $0.25 fine, I would feel motivated to keep doing it again.

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2 points

My point is that the costs shouldn’t be the same if you do something evil to one user, vs a million. If it were, it’s just a loss leader until I can make more than I lose.

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3 points

I mean, any money flowing from them to nation is good at the end of the day.

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3 points

Right, but it’s not really about getting money for their country. Or at least it shouldn’t be.

It’s about punishing corporations for not following their laws/regulations, and making the consequences onerous enough to dissuade them and others from doing it again.

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9 points

That’s peanuts for a company that size. That’s the cost of doing business.

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28 points

Facebook somehow makes about $18 per person on the planet in ad revenue.

Norway is 5 million people or $90 million/year all else being equal.

$100k/day is $36.5 million/year.

So, it’s less than it should be by probably a factor of 4-5, but still not so small they won’t feel it

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29 points

That’s why if a fine does not exceed the benefit the company gained from it, it’s not a deterrent but a cost of business.

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3 points

The way I read it, the fine is capped to $1M NOK.

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1 point

This is what you might call a “public-private partnership”.

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