234 points

The marketing and advertising and sales teams took over management from the engineering team, and decided to cut all the corners. It’s a classic tale at this point, same thing happened to Boeing and Apple and Google and etc. It’s why everything sucks nowadays.

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74 points

There might be things that Apple is stagnating on, but silicon and ARM CPU transitions definitely ain’t one of those things. The rest of the industry is scrambling to catch up with them asap.

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33 points

Just ask Apple, they’ll tell you so.

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36 points

Don’t trust any silicon manufacturer’s marketing department. Let the processing and battery life benchmarks and real world tests do the talking.

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2 points

These new snapdragon based windows laptops have to be a serious wake up call for intel. General personal computing is quickly moving away from x86 and the latest “efficiency” core processors from intel can’t compete.

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1 point

For those that don’t follow the industry at all, is there somewhere that has a good write up on what’s been going on?

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-3 points

And? Linux was on ARM since about beginning.

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1 point

What relevance does Linux have in this specific context? Does Linux have a marketing team? Does Linux compete on a hardware level with Apple? Is there a Linux corp we haven’t heard about that’s working with some chip manufacturer we also haven’t heard about in order to create ARM processors that can compete with Apple silicon? No? Maybe don’t shoehorn Linux into everything regardless of relevance, especially not in such a lane way.

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13 points
*

It’s not just the big tech, some startups are the same because they’re vying for VC cash and that’s the best way to do it

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2 points

Vulture Capital will collapse capitalism.

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11 points

Microsoft is on the same path, yay!

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-6 points

Better them than accountants and lawyers.

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24 points

I was including the accountants and lawyers in that list, just to be clear. They’re all bad if they don’t have any idea how the technical side of their business functions.

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9 points
*

I think they are different levels of bad. To paraphrase the old adage, If sales takes over your company, be wary. If accountants take over, start looking for a new job. If lawyers take over quit.

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-19 points
*

If you’re talking about the lastest gen desktop CPUs, they just clocked them too high.

This has been an ongoing problem ever since, like, Ivy Bridge/the 3000 series… and yes, probably has to do with management and marketing decisions tbh, so they can be 2% ahead of AMD in some stupid benchmark. AMD is guilty of this too, and you can see what “sanely” clocked chips look like with their X3D series.

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46 points

That is absolutely not the only issue. They had oxidation issues in two successive generations of consumer CPUs, likely knew about it, and sold them anyways. They’re trying to get out of reimbursing, replacing, or compensating anyone for the fucked cores, and as a direct result, a massive class-action suit is starting to roll.

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-2 points

They’re trying to get out of reimbursing, replacing, or compensating anyone for the fucked cores, and as a direct result, a massive class-action suit is starting to roll.

Well, the big boys have gotten out of their responsibility for all such things in many-many seemingly unconnected areas in the last ~15 years. What do you want, it had to reach Intel.

Still the fact that this enshittification has accelerated to the extent that people notice it is just amazing. Civilization cracking all over on our eyes.

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14 points

My point was that had proper engineers been in charge instead, they would have noticed and listened to the people on the ground that I am certain knew about the problem, and it would have been fixed before any consumers got their hands on the product.

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94 points

Probably bureaucracy. Also an inability to pivot even when things make no sense. Everything is a giant freight train that has very little ability to change direction or stop.

Oh and of course a healthy taste of not being transparent or honest.

Source: I used to work there years ago.

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26 points

This happens easily for big successful organisations. Over decades a strong culture aligned with how they succeed forms. Once the market changes requiring a culture change, a seemingly invincible company suddenly stumbles. They simply can’t respond even if they what they should change.

Ex. Rolls Royce CEO stated this phenomenon well: culture eats strategy for breakfast.

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83 points

The company had always been run by engineers that came up from chip fab. Then they fired both the CEO and the head of fab for sexual harassment.

Then they make the CFO with a MBA the new CEO. A year or two latter and chip design is having problems and fab is falling behind.

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44 points

Ah, similar to Boeing’s problems, minus the sexual harassment.

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31 points

And assassinations suicides

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3 points

Suicide by six headshots

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31 points

The more I see MBAs taking c-suite positions, the quicker the company collapses. Seen it more than six times now in person, and countless in the news.

I wonder how long before they notice.

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16 points

The people who make those decisions are insulated from the consequence

Forcing them to take responsibility is the only solution

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8 points

Wall St destroys yet another company through sheer greed. Film at 11.

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1 point
Deleted by creator
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1 point

Well, when I was learning about economics being 8 or 9 year old, it seemed for me how it should be.

A person or a group knowledgeable in some area find a bottleneck, some problem to solve, start a company, it grows, it becomes big. Then the next generation is what they pick for leadership, and picking people is always worse than the evolutionary mechanism of a company finding some bottleneck to be widened being gunshot faster than the rest. Then they pick their replacement. And so on. Eventually it dies, but since technologies are patented, they do not become actual secrets, only commercial secrets, and by the time a company dies the patents expire, so everybody can replace it for the humanity.

The niche that company discovered thus becomes competitive.

In our world, if patents would expire as fast as they did initially by design, these big companies would already be dead.

But they’ve bent the rules to make patents virtually eternal and thus big zombie companies are strangling the humanity.

The system wasn’t bad, but eventually power changed it.

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2 points

You are missing economies of scale. In most industries these create a significant barrier to entry. The patent may expire but the equipment is still expensive.

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16 points

Sounds similar to what happened to Boeing. Once ran by engineers now ran by people suckling the teat of board members. Quality goes down, profits go up for these assholes.

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12 points
*

Intel fell behind on chip manufacturing while the CEO came from that department.
Allegedly because their strategy was too ambitious at the time, or at least that was the official excuse at the time.
So your summary is not entirely fair.

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58 points

Bean counting?

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19 points

Yeah they had an accountant for a CEO that didn’t understand R&D, so they fell behind.

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47 points

Large amounts of greed, corruption, and complacency.

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