Eddie Bauer logo ditches the script because Gen Z doesn’t read cursive
It’s a major rebrand that launches on Eddie Bauer’s digital platforms today and will start to appear at international brick-and-mortars on a rolling basis. By fall 2024, all Eddie Bauer products will begin to feature the updated logo.
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Though Bantle and his team initially toyed with the idea of keeping the script font, the general reaction they received was that it looked dated and, to some, confusing. “A big part of what I’m going to need to do here is reintroduce this great heritage brand to the next generation,” Bantle says. “And kids don’t even learn to read cursive in school anymore.”
Calligraphy has been a big part of almost every culture with writing for millennia and will continue to be for millennia to come. It exists because it looks cool, trying to justify it with writing speed or whatever is just some bazinga brained bullshit and thinking it needs to be eliminated because “muh computers” is even more bazinga brained bullshit.
Althought listening to millennials talk about the experience of learning cursive I can sympathize a little. Somehow Anglos can’t even teach their kids cursive without beating them or otherwise traumatizing them.
If you’re looking at it through the modern conception of public schools you do basically have to justify it with some quantifiable metric like writing speed, or you discard it cause muh computers.
Whole thing at the core is a problem with schools existing to prepare kids for the labor market, as well as having to quantifiably grade everything to determine a childs future opportunities in academic bullshit.
And students know that they’re under pressure to determine their futures too, so they’re gonna be sitting there with cursive feeling like this is all bullshit that just randomly will fuck them over if they can’t get the hang of it.
Really so much shit that public schools try to do, at least in my experience, is stuff that doesn’t work well in large class settings.
Like art or music is stuff that really requires a tutoring experience to make real progress in and not just be some mickey mouse hour of fucking around and having mild fun just not doing something academic. I remember spending a whole half year term literally only learning the intro part of “Wish You Were Here”, with the teacher going back to the start every lesson cause he had to adapt to the hypothetical slowest learning student, and you didn’t learn shit except how to mimic that one set of movements, we didn’t even have actual picks, but the teacher didn’t teach us how to do fingerstyle either, you just had to do the bullshit fake pick by pinching your thumb and index finger.
Cursive arguably would fall under that too, at least if you wanna view it as an art form or hobby, like give a kid a tutor explaining and talking about it directly to them and they’d probably find a way to have fun, or they say outright it seems boring and could get to choose something else.
I like cursive and think it should continue to be taught in schools
I’m with you there. Obviously we shouldn’t, like, beat children for not writing perfect cursive in third grade, but kids should be playing outside and engaging in more active learning anyway. There’s no harm in making one of the actual classtime activities be cursive rather than extra math class.
Wtf, this literally the font taught in Polish schools for handwriting. I write like this.
yeah, everyone writes like this here too. i was shocked to see americans print each letter individually like they were illiterate…
i’ve asked some anglos on IRC just now and they seem to think cursive is reserved for perfect-looking 18th century-style calligraphy or something. think the font-face of the US constitution.
while to us, it’s… it’s just not :D
I mean, yeah it’s time we moved on from cursive for sure makes sense it was invented when we used fountain pens
It’s amazing that they were still teaching cursive when I was in school in the 90s. They had elementary school kids who had never seen a fountain pen in their lives learning two different kinds of writing for no reason whatsoever. As a kid you’re just like “I guess we doing cursive now” but it had to be embarrassing to be a teacher, who has also never used a fountain pen, trying to explain why anyone would ever need or even want to write in cursive.
They were teaching us a dumbed-down version of cursive in the early 1990’s. It looked like shit so I taught myself cursive because I’m a big nerd.
It looks better but nobody but me can read my handwriting. It doesn’t matter though since like most people I literally never write anything by hand any more.
Today schools here are barely teaching handwriting at all and students are mostly free to draw letters in whatever way they want. My eight-grader’s handwriting is more illegible than mine were in the second grade.
