Eddie Bauer logo ditches the script because Gen Z doesn’t read cursive
It’s a major rebrand that launches on Eddie Bauer’s digital platforms today and will start to appear at international brick-and-mortars on a rolling basis. By fall 2024, all Eddie Bauer products will begin to feature the updated logo.
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Though Bantle and his team initially toyed with the idea of keeping the script font, the general reaction they received was that it looked dated and, to some, confusing. “A big part of what I’m going to need to do here is reintroduce this great heritage brand to the next generation,” Bantle says. “And kids don’t even learn to read cursive in school anymore.”
I don’t use cursive at all, but something about this is just very sad. Kids can’t read cursive anymore? Idk, that doesn’t really bode well
Yeah, I’m 23 and have a hard time reading cursive. I was taught it in elementary school, but there was no pressure to continue using it after learning it so I just forgot it over time.
I literally still use my dead name for signatures because I don’t know how to write Leyla in cursive and Ls were always the hardest letter for me if I remember right
It would suck if after millennia of transmission this generation is the one where Sanskrit becomes forgotten, especially considering roughly a twelfth of the world’s population speaks a Sanskrit descendant language and about 1.7 billion people follow a religion whose holy texts are written in Sanskrit or a Sanskrit derived language.
White people not advocate for cultural genocide challenge: IMPOSSIBLE.
I write in cursive and I don’t even know who this Eddie fella is
I had no idea Anglos didn’t write in cursive. It’s the way everyone I know writes here in Portugal, even if some letters are changed (I write straight capital "F"s instead of cursive capital "F"s for example). Is it taught in schools but just never used?
I refused to learn that shit in school
I knew it was useless
The old logo was trash and looked like a fifth grader writing a report. In my opinion that is. New logo looks like that kid finally got a computer.
