Kia officially launched the 2025 Ray EV in Korea with the same low starting price of under $21,000. However, the new model year gains additional features. With incentives, the entry-level electric car can be bought for as little as $15,000 (20 million won).

The “New Kia Ray” was reborn as an entry-level EV last year. After opening pre-orders last August, starting at around $20,500 (27.35 million won), the Kia Ray EV secured over 6,000 reservations in less than a month.

14 points

The headline should specify Korea. I mean, I know it was too good to be true I guess.

permalink
report
reply
4 points

That top picture made me think it was a camper bus (like EV.Buzz) but at a fraction of the price.

But, alas…

permalink
report
reply
4 points

Oh Christ why is it so ugly

I thought the box-shaped car fad died out 10 years ago

permalink
report
reply
2 points

Functionality. Based on the built in bed in the picture I’d say they have a head start on the market.

permalink
report
parent
reply
6 points

Utility never goes out of style

permalink
report
parent
reply
10 points

It’s literally a miniature Kia Soul which is hilarious. I don’t think it looks that bad and the boxy design is quite functional.

permalink
report
parent
reply
12 points

Not in Asia. Still very trendy in a lot of countries here. Might be ugly outside, but it sure optimizes size and comfort inside.

permalink
report
parent
reply
11 points

For that reason I’m annoyed at large SUVs losing their boxiness in recent years. Like, I get it for sedans and stuff, but if I’m driving a big SUV my main concern is utility (you know, the U in SUV) and a curved back side makes it that much harder to fit my grandma’s kitchen table in the back when I give it to my cousin.

permalink
report
parent
reply
-5 points

Kia saves money by not having any designers in the company, they just steal other car shapes from years ago

permalink
report
parent
reply
7 points

I’m still too broke for that. Can I just steal one with a stick with the end shaved to be approximately the same dimensions as a usb A connector?

permalink
report
reply
2 points

You’re a bit late to party

permalink
report
parent
reply
2 points
*

No, no no. They fixed opting not to put a cheap anti theft device in a decade of cars by “updating software” and installing “dont steal this” window stickers. Some lucky devils that couldn’t get software got a new metal ring in their steering column, and then a sticker. You could even go to your local police department in some locations and get a free, ridiculously useless steering wheel lock, if you heard about it. Mail them to customers? Nah, that might cost money.

Dont worry, they only did this in the US. Every other nation has laws about having an immobilizer in cars, but not the good ol’ USA. Kia even had them in the same models sold elsewhere, just not the US models.

It only affected about 1 million people so far though, who have at best had to go in and have a half ass fix applied at a dealership while being upsold. That just leaves 7 million unprotected cars out there.

At worst, whats a few thousand stolen cars and even more shattered windows among friends? Surely no fine or penalty should occur.

Ohh, also, the software update doesn’t seem to be working.

permalink
report
parent
reply
35 points

Please bring to North America

permalink
report
reply
6 points

If it does it’ll get the import tax so look forward to it being in the high 20ks.

permalink
report
parent
reply
3 points

unless they build in the US?

permalink
report
parent
reply
2 points

I don’t know that they’re allowed to. I saw China is building some of them in Mexico because of it.

permalink
report
parent
reply
38 points

“We hear you! Here is another hideous SUV with absolutely awful, wildly inefficient energy-to-range figures. Enjoy!”

permalink
report
parent
reply
11 points

It’s made exclusively for the SK market.
It also likely wouldn’t pass US safety ratings because it’s lightweight and tiny.

permalink
report
parent
reply

[Dormant] Electric Vehicles

!evs@lemmy.world

Create post

We have moved to:

!electricvehicles@slrpnk.net

A community for the sharing of links, news, and discussion related to Electric Vehicles.

Rules

  1. No bigotry - including racism, sexism, ableism, casteism, speciesism, homophobia, transphobia, or xenophobia.
  2. Be respectful, especially when disagreeing. Everyone should feel welcome here.
  3. No self-promotion.
  4. No irrelevant content. All posts must be relevant and related to plug-in electric vehicles — BEVs or PHEVs.
  5. No trolling.
  6. Policy, not politics. Submissions and comments about effective policymaking are allowed and encouraged in the community, however conversations and submissions about parties, politicians, and those devolving into general tribalism will be removed.

Community stats

  • 6

    Monthly active users

  • 1.8K

    Posts

  • 10K

    Comments