Kia officially launched the 2025 Ray EV in Korea with the same low starting price of under $21,000. However, the new model year gains additional features. With incentives, the entry-level electric car can be bought for as little as $15,000 (20 million won).

The “New Kia Ray” was reborn as an entry-level EV last year. After opening pre-orders last August, starting at around $20,500 (27.35 million won), the Kia Ray EV secured over 6,000 reservations in less than a month.

-2 points
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Nice design, but only goes about 100 miles to the charge. That’s unacceptable in today’s market. It will go even fewer miles with additional passengers and the air conditioning turned on. I’d imagine they put a small battery in it to hit that lower price point.

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18 points

It’s for the Korean market. It’ll get you from Seoul to the east coast on a single charge and there’s high-speed rail just about everywhere for your longer journeys. Perfectly fine for most people in such a small, densely-populated country.

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5 points

That’s fine but people elsewhere shouldn’t get too excited about it. When the price is listed in US dollars as some sort of bargain instead of the currency where it’s sold, it gets misleading.

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7 points

Probably because it’s reported by english-speakers

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-12 points

why are stupid looking cars so fashionable now?

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18 points

What’s so dumb about a electric ‘panel van’ looking thing?

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10 points
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Got passed by a Toyota xD van today and was thinking about how well these would sell in the US with a decent battery in them. The rectangular design means you could double stack the battery capacity underneath the floorboard space.

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1 point

It’s not like it’s a motherfucking Honda Odyssey.

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46 points

120ish miles range is more than enough for majority of us drivers despite what people think. Yes long trip will require recharge (which will be quick with tiny battery) or a second car.

This is the near term EV future we should strive for vs expensive, heavy, and environmentally painful 300+ mi SUV and truck.

Alternative is PHEV+range extender like that byd truck

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0 points

Old used truck and a BEV is just great.

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11 points

As someone who drove an original fiat 500e with a similar range, I can assure you this is not enough battery for anywhere but the market it’s designed for (South Korea). You will eat through that “best estimate” of 120 miles in a day’s worth of driving, especially with additional passengers and the AC running.

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3 points

How many miles a day did it actually get?

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3 points
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15 points

The average US daily drive is less than 40 miles. Accounting for outliers and a margin, let’s conservatively say 60 miles. That’s still probably more than most average commutes.

That’s half the best case rated mileage, which is for sure more than the “realistic” mileage with a full vehicle and A/C running. There’s no way that would reduce it by half, even from the best case rating.

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-7 points
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You’re going to get 100 miles of real world range out of that 120 rating. Then you will lose 20 for running the AC. That’s 80 miles. If you add passengers, that’s another 20 you will lose. You’re now down to 60 miles of range. Better hope your commute is under 30 miles each way and that you don’t have to stop for groceries or something on the way home. Also that last 20 miles of battery power, the car is going to go into power saving mode and will turn off the AC.

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-1 points
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6 points

It’s fine for some. I’ve been driving my Leaf with 90 miles range for eight years and haven’t needed more. It’s a daily commuter car.

But I’m lucky enough to have two cars in the family.

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1 point
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That’s not enough to make it to the next major city over in some parts of the US ; sure for a daily driver commute vehicle with a charger at each end that’s great, but if you have to leave for any reason (such as say, a natural disaster like a hurricane that just hit), you’re fucked. Having to own multiple vehicles isn’t a solution, or an option for many.

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3 points

@lurker8008 @MyOpinion a lot of people have 2 cars so there is definitely scope for a smaller vehicle for around town.

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5 points

This is the near term EV future we should strive for vs expensive, heavy, and environmentally painful 300+ mi SUV and truck.

Even for the 300+mi vehicles we should be striving for sedans and wagons, not SUVs and trucks. Less weight and height means a better combination of handling and ride quality. There’s a good reason Mercedes charges you more for the S-Class sedan than the bigger, heavier GLS-Class SUV. The former is optimized for luxury, the latter they market as the “S-Class of SUVs”, but really, it’s optimized for size. This is despite the fact that usually there’s a “SUV tax”. SUVs just cost more than their equivalent sedans and wagons.

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0 points

@lurker8008 @MyOpinion Mazda offers a series hybrid PHEV+range extender just not ever in Canada. I had a hard time sourcing new winter tires for my Fit because there is no Canadian market for small tires anymore.

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9 points

It was found recently that most trips were less than three miles, with only 2% of all trips made are more than 50 miles.

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5 points

That’s because people leave their house an insane number of times to go buy one thing at the store and come back. I swear my neighbors leave the house and come home again 10-15 times per day.

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10 points

That number is a little misleading as it counts every stop as a “new trip.” I could leave my house and drive 60 miles, stopping every 10 minutes, and they’d count that as 20 trips of 3 miles or less. Meanwhile a car with a 120 mile range probably wouldn’t have enough juice to make it back home depending on how far away my last stop is from the house.

Multiple stays of longer than 10 minutes before returning home were counted as multiple trips

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1 point

I see your point, though my own experience is similar to @PriorityMotif@lemmy.world, and perhaps just as anecdotal as yours, is that people more often take trips that are A-B-A, A-C-A, A-D-A, than they do A-B-C-D-A.

I suppose it’s just a matter of convenience or time constraints, but running more errands in one trip is an overall time save in many occurrences, and more people should do that.

Makes me wonder how many of these ‘trips’ are one stop then back home and is many contain multiple stops. Or if it would drastically change the average to remove the multiple stop trips.

Thanks for raising that point, I hadn’t considered it before.

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-1 points
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Obviously people often don’t drive very far for work or shopping, but many do maybe every weekend or once or twice per month take a longer trip to visit family or for leisure.
The car needs to be able to handle that, without being a huge pain to have to charge all the time.

The idea that 90% of trips are short is a moronic argument for selling EV with small batteries, unless people have multiple cars, which most people don’t unless they need to, and even then short range can be a problem, because dependency on the cars, means that both cars need to be able to fulfill the required tasks.

Edit:
Funny how this is downvoted, when mostly everybody agree the FIAT 500 sell badly because it has too little range for the price.
Even if only a few percent are short trips, it’s a pain to have to charge multiple times on a single trip occasionally, like once per week.

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3 points

Visiting family out of town every weekend is 104 trips a year. Commuting each work day is 520 trips. That’s 16% of all those trips that are long distance.

Once you add in the grocery getting; the drives to school (only 10% of children walk or ride bikes); the doctors appointments; the local leisure related trips; I can see how 90% of trips could be short range - and that’s still accounting for taking a long weekly trip, which I don’t think most people do.

From the way you wrote, “The car needs to be able to handle that, without being a huge pain to charge all the time,” gives me the impression you don’t like electric vehicles and might not be open to any of these conversations without it turning into an argument. I could be misinterpreting your tone, and if so I apologise, but I don’t think the content nor the conclusion of that study should be called moronic.

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2 points
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(which will be quick with tiny battery) <

This is where you’re wrong.

Charging is not linear. EV’s battery only fast charging to about 80%, after that it would halt to a crawl. It would take way less time to charge a 60kWh battery from 20% to 70% (50% = 30kWh) than it would take to charge a 30kWh battery from 0% to 100%.

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12 points
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Neat, how long till we find out they did something insane like all use the same key or are all running a web server that allows access to the gas and brakes directly without authentication?

Edit: to be clear, no issue with the goal of more electric vehicles. But Kia is having some real deep seated quality issues the last… 13 years according to my insurance agent. They won’t even touch a Kia without factory installed push button ignition since 2011. Then there’s the whole “we’re leaking all your data and access to your car thing”

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35 points

Please bring to North America

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11 points

It’s made exclusively for the SK market.
It also likely wouldn’t pass US safety ratings because it’s lightweight and tiny.

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38 points

“We hear you! Here is another hideous SUV with absolutely awful, wildly inefficient energy-to-range figures. Enjoy!”

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6 points

If it does it’ll get the import tax so look forward to it being in the high 20ks.

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3 points

unless they build in the US?

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2 points

I don’t know that they’re allowed to. I saw China is building some of them in Mexico because of it.

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