154 points

Unless I’m mistaken, none of those will block server-side ads.

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59 points

Isn’t there some law that you have to visually indicate whether a given piece of content is sponsored (ad) or not? Can’t that just be detected by ad blockers to skip/hide ads?

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36 points

There isn’t a law that I’m aware of, but typically the ad needs to be un-skippable/seek-able, which means there will always be some indication to the video player of what the user can skip or fast forward through.

That doesn’t mean Google couldn’t just make fast forwarding/seeking a premium feature, but they’d lose a lot of user appeal if they did so they probably wouldn’t do that

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21 points

Germany has this law, sponsored segments must be clearly labelled. But one could just hash the ad anyways or just try to fast forward and if it doesn’t work and it would be the ad.

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4 points

Even if they do this, I wouldn’t be averse to a less on demand version of youtube. 3rd party apps will let you load a number of videos for later viewing. Would probably help me consume media more responsibly and youtube has to deal with the additional resources needed to serve all the videos I didn’t wind up watching after all.

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10 points

I used to have a neat app on my phone that would play “Interdimensional Cable” bits, or just silence, over Spotify ads. It made it a lot more usable.

Their ad gets played, I don’t have to hear it screaming at me. Win/Win right?

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1 point

European law says you need to identify paid content, it’s up to the channel to decide how, it’s usually “AD” written in a moderately contrasty color in the top right of the screen

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1 point

It depends on their implementation. If they decided to somehow serve the ad itself and serve the video only after the ad is done, I think that you won’t be able to skip it, maybe only censor it to see a blank video screen or something.

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30 points

I’m not sure about the mechanism, but isn’t this the same thing as ancient early DVR’s like TiVo that would record from the cable stream and omit the ads segments?

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17 points

That’s the thing, I don’t think the mechanism exists (or works) yet. I’m confident it will someday, but I didn’t think it worked yet.

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10 points

You can adblock twitch, I assume it wouldn’t be too different from that

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22 points

IIRC, Twitch uses similar ad injection. Ad blockers get around it by opening new video streams until they find one that isn’t running an ad. Could be wrong though, I’m parroting an uncited comment.

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3 points

Even then, the only fool proof way of getting around server side ads is using an adblocking proxy that pipes the video stream into a different country. And public proxies available are not foolproof because of excessive traffic or whatnot.

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2 points

And specifically this is for TTV.LOL revolving around Twitch.

I think the same applies to YouTube in the same countries Twitch can’t play ads in. But I haven’t seen anything about YouTube adblocking proxies like TTV.LOL.

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6 points

They can block some kinds of server-side ads. And if google has those already, they have been quite successful against youtube.

But yeah, they won’t block all server-side ads.

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3 points

I’d be satisfied with replacing the ad segment with some other video temporarily.

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1 point

Your browser just receives a single video file, there’s no way to tell where in that video there’s an ad, if there even is one

You can’t remove nor replace it if you don’t know what to remove or replace

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3 points

That’s the point.

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2 points

Not yet

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104 points

It’s so weird that YouTube is their second most profitable venture after adsense. It’s like they thought, we have a virtual monopoly on internet ads, Internet video, and web browsers. Let’s combine their power to make people watch non stop ads while tracking them worse than the CIA. Then, let’s be very surprised when people don’t like us and we get hit with antitrust lawsuits. Fuck Google.

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49 points

Google went from don’t be evil to fuck you all.

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61 points

To put it shortly: “Went public”.

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2 points

They have been evil for far longer than that

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3 points

And all they would need to do is offer a YouTube ad free plan that’s at a sensible price without any of the YouTube music crap included.

But no… They keep trying to shove the YouTube Premium bundle down our throats and no one wants it. We just want ad free.

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2 points

Then, let’s be very surprised

They’re not the least bit surprised. They did the math. The profit is more than the penalty.

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1 point

Those fines are just the cost of doing business.

Guess we should switch to incarcerating members of the board if we want them to really feel it.

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65 points

What’s funny to me is how they are in a fight for their company with the FTC, and they want to continue provoking people by increasing their revenue on the back of their users on a service they might have a technical monopoly on? Hmmmm…

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17 points

Provoking people and in dispute with FTC don’t relate but if the FTC broke them up then you would really regret not cashing in while you could

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3 points

Insofar as the FTC is in a legal case with google, American users do not have individual standing. But the court of public opinion is another venue without the need for such logic. As this is a political decision to enforce and proceed eight the case as much as an economic one, I would beg to disagree that provocation is in their best interest.

Perhaps some would like to file a complaint? https://www.ftc.gov/enforcement/submit-merger-antitrust-comment

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4 points

Line must go up…

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1 point

YouTube isn’t profitable. You want to talk antitrust in a meme about YouTube trying to make money on ads?

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0 points

Suuure it’s not.

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60 points

The mom should be Firefox and the kids the plugins.

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32 points

The problem is when they start doing in stream ads, that will require something new. That said, people have been doing that with cable for a while, it’ll be real interesting to see what clever stuff comes out to detect them in stream

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25 points

Audio is stupidly easy to fingerprint and identify. It would be glorious if we used the very same dumbass technology to identify ad segments as they use to robo-copyright-claim creators for including a 11 second snippet of a radio ad that’s period authentic to the historical media they’re reviewing. Just take that shit and turn it right against them.

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16 points

I assume something similar to sponsor block, some algorithm to identify ad segments and some user feedback to confirm. Unless I’m mistaken as to how sponsor block works?

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23 points

Sponser block works via user input

People will watch the videos, report the segments that are sponser slots, and then when people watch the video they can upvote or downvote the accuracy of the report.

In stream ads would be a hard one to tackle because YouTube would likely inject them randomly into the stream to boost engagement (readas, prevent people skipping them easily).

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7 points

if they were randomly placed, then couldnt you have a sponsor-block type system where instead of the ad segments being marked and skipped, information about the video is externally stored somewhere (like perhaps a really low res screenshot of the video every couple seconds, or some number generated algorithmically by a frame of video), and the results should be the same for all users for the actual video part, but if the ads are placed randomly, the ad section will suddenly not match the data other users had, prompting the video to skip until it matches again (with a buffer included if they remove the ability to move forward)

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3 points

In that case the ads are video only, no clicking on them, including to skip or anything else. So it would be detecting that trying to change where you are in the video doesn’t change anything (and exclusively playing via your 3 second buffer)

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1 point
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13 points

This is something that would be a surprisingly good use case for machine learning. Fingerprint the ads by watching ahead in the stream, then skip that section.

Actually, I think older algorithmic methods will work. I think that’s how TiVo worked. The annoying part is you’ll have to wait a bit at the start of the video.

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10 points

It’ll require a new mother fucking video platform. We need to just collectively let YouTube die and move on.

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3 points

Haven’t heard anything bad about Nebula

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1 point

Except the price?

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2 points

There’s Rumble

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9 points

I fuckin hate Nazis.

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