During the trial it was revealed that McDonald’s knew that heating their coffee to this temperature would be dangerous, but they did it anyways because it would save them money. When you serve coffee that is too hot to drink, it will take much longer for a person to drink their coffee, which means that McDonald’s will not have to give out as many free refills of coffee. This policy by the fast food chain is the reason the jury awarded $2.7 million dollars in punitive damages in the McDonald’s hot coffee case. Punitive damages are meant to punish the defendant for their inappropriate business practice.
It’s pretty screwed up how the media made light of this lawsuit.
A lawsuit that ended in gross negligence, and the media shamed the lady involved for a decade.
This is ultimately why I hate capitalism.
These corporations spend tons more money fighting against stuff than they do paying it out. The woman wanted her hospital bills paid, that was it. Instead, they go to town spending so much money with the intent to misinform and spread propaganda than just paying it.
Many of these large employers do the same with unemployment cases and on-site work injuries. Spending more time and money doing fuck all than just paying it out like the greedy pigs they are.
This has little to do with capitalism, capitalism doesn’t dictate that the more powerful smear the weaker into submission and autocracies around the world show that it doesn’t need capitalism for the powerful to suppress the weak. This was a failure of the justice system. They could’ve ordered McDonalds to spend as much money as they spent on smearing the lady to fully admit guilt and apologize. It is the justice system that failed.
My mom broke her tooth on a small stone in some cereal while all that was swirling around the collective consciousness. She wouldn’t sue because she “didn’t want to be like the McDonald’s lady.” The dentist wasn’t even suggesting to sue for some kind of “pain and suffering” money, just literally the $1500 it cost to fix the tooth.
There’s no evidence to suggest that they paid to spread disinformation, that would be massively illegal and open them up to way more lawsuits. Ragebait has just always been popular.
It’s pretty scary how media can influence us so much, even when we think they aren’t, and even when we think “only dumb people fall for it.” No my friend, the majority fall for it. Not cause they’re dumb, but because they’ve scienced the hell out of human nature and know precisely how to do it right under our noses. It started with marketing and advertising that works well, unfortunately. They’ve cracked the psyche code. Media adopted it. Big tech improved it. Gah… this is turning into a rant about capitalism; I didn’t intend to go there. Eek.
Manufacturing consent is a good book on this topic.
We ALL fall for it, just not all the same things at the same time.
That’s what’s so insidious. I’m sat here thinking “you rubes, I read into the details right away, and knew something was off about the story”. So then I have to ask myself, “ok, smartass, what are you falling for that you think you know”.
Its just so damn insidious.
The woman’s scalds were almost enough to kill her. She spent weeks in hospital and needed skin grafts. To make it worse, McDonald’s had received multiple complaints about the temperature of their coffee.
Her lawsuit was just to help cover the medical expenses. McDonald’s didn’t want a precedence of being sued so their PR cooked up a narrative of greedy frivolous lawsuits and America bought this story hook line and sinker.
It fused her labia together. The coffee was so hot and the burns were so bad that her labia fused together.
Step one: keep it on a hot plate that keeps it at 200° so that you can serve it longer
That is all the steps
When you dive into that case, you definitely side with the lady. She had some pretty serious burns, like way beyond what most of us would get if we spilled coffee that we made at the house.
If my memory serves me well, she originally only asked them to cover the medical expenses. So their greed ended up costing them far more.
It was used as the definitive “Frivolous Lawsuit”, but… in reality McDonalds just told Media Companies “Make us look like the victim here, or we’re pulling our precious advertising dollars.”
The picture of that poor woman’s thighs is all you need to see to know this was not a frivolous suit
I just wish the victims lawyers had responded to those claims with the pictures of that poor woman’s third degree burns. she suffered horrifically and for years.
Fortunately we have actually come aways since then, if a company tried that kind of stunt today, Not only would they be called out for it online, but they would also likely catch a second lawsuit for defamation.
And media did a bang-up job portraying the victim as a petulant child who is too dumb to drink coffee. Classic corporate Uno reverse card.
I thought this was indeed one of those ridiculous American lawsuits. Until I heard of the injuries later. No I would never wish this settlement money for myself if it included those injuries on that part of my body. Justice was served to the McD.
It’s more the fact that McD was aware that their coffee strategy was a ticking time bomb due to many complaints from staff and customers, but they didn’t fix it.
IIRC the reason they heated the coffee that much in the first place was that it prolonged the time the coffee tasted fresh, so they didn’t have to make a fresh batch as often. Aka more profit.
Must be one of the more successful smear campaigns in recent history. I’m not even from the us and we heard about that shit and used it as an example of greed and frivolous lawsuits. It was only like 5 years back I learned the truth. Believed that shit for 25 years…
Edit: oops should’ve responded to the media part of thread
Poor lady. Her labia was physically fused together from the heat, but she was still called dramatic. I can’t imagine everything that she had to go through.
And she originally only asked for McDonald’s to cover her medical expenses ($20k) which they refused.
