114 points

I hate these rebranding wanks companies love to do.

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58 points

Think of all the money that was wasted on this for no reason at all.

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28 points

And they just laid off a shitload of people too, didn’t they?

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7 points
*

To hire more AI people, of all things.

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7 points

And all of that for the radical idea of writing “Mozilla” in some font that seems cool at the moment.

I can’t help but feel like this is another bad omen.

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7 points

I always assume rebrands are attempts to cover up something.

Unless they coincide with an entire board of directors change, it’s bullshit.

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3 points

Right. It’s just a money wasting wank.

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11 points

Is that a duck?

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15 points

The flag of Nepal.

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1 point

I was thinking chicken.

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7 points

Bad choices.

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8 points

Is this a bad sign or omen ?

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4 points

I guess you could read it as an indication of commitment to their change of direction. And their new direction sucks.

So yeah, I don’t read it as a good sign.

I would love to love Mozilla. I still like Firefox. But it seems everything they are doing is the opposite of what I would have wanted them to.

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1 point

Haven’t been keeping up, like what? Do you read this as just classic soulless marketing? Or is that too far?

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4 points

For me, their commitment to hire people working on generative AI while dropping a bunch of smaller projects is the biggest red flag.

A lot of users are also upset about their efforts to create privacy respecting ads. The counterargument being that we don’t want ads at all.

They seem to be making increasingly corporate decisions, or at least that’s the fear of critics. Some people previously close to the organization has spoken out against it.

I’m sure there are a lot of people on here better suited than me at giving a summary.

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2 points

Big corpor who overpays their higher ups while ruining their most important product for years does a rebrand to show how quirky and amazing they are instead of fixing the problems at their company? Nah. I’m sure “this is fine”!

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38 points

That’s ugly as fuck. I’m a Mozilla fan all the way, but what the fuck guys??

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11 points

I don’t get why they’ve started behaving do corporate recently

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9 points

It’s what happens to all companies when professional managers finally take over the entire control of the company. They have no values, no personality, no genuine vision or spirit to speak of.

A person who knows and is passionate about a topic can benefit from learning management when they get to leadership positions. But a professional manager who has never done a single productive or creative activity in their lives is an empty husk of a human being who will add no benefit to an organization. Buzzword rapping is not a valuable skill.

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2 points
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There are a fair bit of Mozilla engineers on Mastodon. They don’t control stuff like rebrands, but at least they show that there are definitely still values in Mozilla. And in the end, they’re the ones who do the work.

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