114 points

I hate these rebranding wanks companies love to do.

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58 points

Think of all the money that was wasted on this for no reason at all.

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28 points

And they just laid off a shitload of people too, didn’t they?

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7 points
*

To hire more AI people, of all things.

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7 points

And all of that for the radical idea of writing “Mozilla” in some font that seems cool at the moment.

I can’t help but feel like this is another bad omen.

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7 points

I always assume rebrands are attempts to cover up something.

Unless they coincide with an entire board of directors change, it’s bullshit.

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3 points

Right. It’s just a money wasting wank.

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73 points

I love reading how companies justify their expensive rebrands.

The flag symbol highlights our activist spirit, signifying a commitment to ‘Reclaim the Internet.’ A symbol of belief, peace, unity, pride, celebration and team spirit—built from the ‘M’ for Mozilla and a pixel that is conveniently displaced to reveal a wink to its iconic Tyrannosaurus rex symbol designed by Shepard Fairey. The flag can transform into a more literal interpretation as its new mascot in ASCII art style, and serve as a rallying cry for our cause.

Fuck off. This was designed by the intern the night before submission. It’s a fucking ascii dinosaur. The green doesn’t represent nature, it’s giving old monochrome monitor vibes, which doesn’t really scream “futuristic”. I’ve submitted enough bullshit design projects to know one when I see one.

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16 points

You’re saying half-baked monochrome pixel art doesn’t come across as futuristic to you? Crazy!

To me it just reminds me of assets from the Dino game in Chrome. Good going, Mozilla.

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1 point

To be fair, Mozilla had a dino first.

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1 point
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Yeah, and I very much associate it with Mozilla - the red one anyway. But the pixel art aesthetic brings Chrome connotations these days, and combining it with a dinosaur doesn’t help.

I’m happy to see the mascot get its time in the spotlight though.

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6 points

This was designed by the intern the night before submission.

YFW you realise this was designed by a well payed marketing and digital design team that make more money in three months than you make in a year, publishes straight to production, regularly bypasses the VPN for work, and still doesn’t know how how to use the Oxford comma!

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5 points

payed

Complaining about not using the Oxford comma

Mighty fine glass house you’re living in bro

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6 points

Ha! Jokes on you I’m one of those well paid marketing execs. And I was referring to the nautical term “to pay” which means seal a wooden deck to prevent leaks. And my marketing team can be referred to as being well payed, as in slick as shit.

😅

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1 point

Also, I love how these things always need a lengthy explanation of what all this design vomit is supposed to mean and what it symbolizes, because there’s no way you could tell by, you know, actually looking at it…

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55 points

Wtf… mozilla had like the coolest logo among current companies and they just decide to replace with… whatever this is 😶

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15 points

They’re waving the white flag 🤦

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7 points

Which coolest logo? The Dino head or the moz://a?

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17 points

That second one was clever

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3 points

For me it was mostly the moz://a

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1 point

I agree. It was fire.

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43 points
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Mozilla isn’t just another tech company

-> proceeds to act like any other tech company

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4 points

Aw shit, Mozilla is dying and Google is losing Chrome. Google is going to buy Firefox and do what it did to Chrome.

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38 points

That’s ugly as fuck. I’m a Mozilla fan all the way, but what the fuck guys??

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11 points

I don’t get why they’ve started behaving do corporate recently

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9 points

It’s what happens to all companies when professional managers finally take over the entire control of the company. They have no values, no personality, no genuine vision or spirit to speak of.

A person who knows and is passionate about a topic can benefit from learning management when they get to leadership positions. But a professional manager who has never done a single productive or creative activity in their lives is an empty husk of a human being who will add no benefit to an organization. Buzzword rapping is not a valuable skill.

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2 points
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There are a fair bit of Mozilla engineers on Mastodon. They don’t control stuff like rebrands, but at least they show that there are definitely still values in Mozilla. And in the end, they’re the ones who do the work.

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