The retailer’s US operating company filed for bankruptcy Sunday — for the second time in six years — in a court in Delaware, citing fierce competition from foreign fast fashion retailers. It marks the end of an era for a clothing brand that introduced many teens to fast fashion.
First the never ending story ended and now this??
Good, it’s shit quality clothing and everything is 2 sizes too small. A Forever 21 large is like a small-medium anywhere else.
They and the myriad other junk clothing companies that are somehow paying mall rent can all go.
It’s more convoluted. Simon Malls has a stake in catalyst brands which owns Forever 21 JCPenney and SHEIN. Yes, that SHEIN.
Amazing. I have a Simon mall right next to work and there are several stores taken up by private retail who sell nothing more than hats or junk t shirts. They must have way below market rent.
I think mall landlords will do that if occupancy drops low enough, because once your mall gets known for being a dead mall, you’re fucked.
Wish there was just a store that covered all the fads all the time. We all know they are going to keep cycling around, why not let some of us pick a spot on the wheel to stay in forever. Instead of having to wait for it to come back in style and stock back up then.
Inb4 they are “saved” by the inevitable “sales”
This is a marketing strategy.
