For really useless call centers this makes sense.
I have no doubt that a ML chatbot is perfectly capable of being as useless as an untrained human first level supporter with a language barrier.
And the dude in the article basically admits that’s what his call center was like:
Suumit Shah never liked his company’s customer service team. His agents gave generic responses to clients’ issues. Faced with difficult problems, they often sounded stumped, he said.
So evidently good support outcomes were never the goal.
Agreed. Should we also mourn for the horse and buggy drivers? The gas station attendants? And the whole slew of jobs that have become obsolete over the centuries?
I do think we need something like UBI and I’m not ignoring the lost jobs but shit jobs shouldn’t have to exist. I’ll mourn for the workers but not for the job. Continuing to employee people to do thankless/hard/dangerous/etc jobs is just silly.
- works 24/7
- no emotional damage
- easy to train
- cheap as hell
- concurrent, fast service possible
This was pretty much the very first thing to be replaced by AI. I’m pretty sure it’d be way nicer experience for the customers.
Doubt. These large language models can’t produce anything outside their dataset. Everything they do is derivative, pretty much by definition. Maybe they can mix and match things they were trained on but at the end of the day they are stupid text predictors, like an advanced version of the autocomplete on your phone. If the information they need to solve your problem isn’t in their dataset they can’t help, just like all those cheap Indian call centers operating off a script. It’s just a bigger script. They’ll still need people to help with outlier problems. All this does is add another layer of annoying unhelpful bullshit between a person with a problem and the person who can actually help them. Which just makes people more pissed and abusive. At best it’s an upgrade for their shit automated call systems.
I know how AI works inside. AI isn’t going to completely replace such thing, yes, but it’ll also be the end of said cheap Indian call centers.
I’d say at best it’s an upgrade to scripted customer service. A lot of the scripted ones are slower than AI and often have stronger accented people making it more difficult for the customer to understand the script entry being read back to them, leading to more frustration.
If your problem falls outside the realm of the script, I just hope it recognises the script isn’t solving the issue and redirects you to a human. Oftentimes I’ve noticed chatgpt not learning from the current conversation (if you ask it about this it will say that it does not do this). In this scenario it just regurgitates the same 3 scripts back to me when I tell it it’s wrong. In my scenario this isn’t so bad as I can just turn to a search engine but in a customer service scenario this would be extremely frustrating.
Check out this recent paper that finds some evidence that LLMs aren’t just stochastic parrots. They actually develop internal models of things.
Your description of AI limitations sounds a lot like the human limitations of the reps we deal with every day. Sure, if some outlier situations comes up then that has to go to a human but let’s be honest - those calls are usually going to a manager anyway so I’m not seeing your argument. An escalation is an escalation. The article itself is even saying that’s not a literal 100% replacement of humans.
And the way customer support staff can be/is abused in the US is so dehumanizing. Nobody should have to go through that wrestling ring.
A lot of that abuse is because customer service has been gutted to the point that it is infuriating to a vast number of customers calling about what should be basic matters. Not that it’s justified, it’s just that is doesn’t necessarily have to be such a draining job if not for the greed that puts them in that situation.
There was a recent episode of Ai no Idenshi an anime regarding such topics. The customer service episode was nuts and hits on these points so well.
It’s a great show for anyone interested in fleshing some of the more mundane topics of ai out. I’ve read and watched a lot of scifi and it hit some novel stuff for me.
I’m pretty sure it’d be way nicer experience for the customers.
Lmfao, in what universe? As if trained humans reading off a script they’re not allowed to deviate from isn’t frustrating enough, imagine doing that with a bot that doesn’t even understand what frustration is…
defacto instant reply, if trained right, way more knowledgeable that the human counterparts, no more support center loop… current experience is such a low bar.
defacto instant reply
Not with a good enough model, no. Not without some ridiculous expense, which is not what this is about.
if trained right, way more knowledgeable that the human counterparts
Support is not only a question of knowledge. Sure, for some support services, they’re basically useless. But that’s not necessarily the human fault; lack of training and lack of means of action is also a part of it. And that’s not going away by replacing the “human” part of the equation.
At best, the first few iterations will be faster at leading you off, and further down the line once you get something that’s outside the expected range of issues, it’ll either go with nonsense or just makes you circle around until you’re moved through someone actually able to do something.
Both “properly training people” and “properly training an AI model” costs money, and this is all about cutting costs, not improving user experience. You can bet we’ll see LLM better trained to politely turn people away way before they get able to handle random unexpected stuff.
I’ve worked in this field for 25 years and don’t think that ChatGPT by itself can handle most workloads, even if it’s trained on them.
There are usually transactions which must be done and often ad hoc tasks which end up being the most important things because when things break, you aren’t trained for them.
If you don’t have a feedback loop to solve those issues, your whole business may just break without you knowing.
I ordered Chipotle for delivery and I got the wrong order. I don’t eat meat so it’s not like I could just say whelp, I’m eating this chicken today I guess.
The only way to report an issue is to chat with their bot. And it is hell. I finally got a voucher for a free entree but what about the delivery fee and the tip back? Impossible.
I felt like Sisyphus.
I waited for the transaction to post and disputed the charge on my card and it credited me back.
There’s so many if-and-or-else scenarios that no amount of scraping the world’s libraries is AI today able to sort out these scenarios.
Cheaper than outsourcing to poor countries with middling English speaking capability.
Coming to call center lines near you: voiced chatbots to replace the ineffective, useless customer support lines that exist today with the same useless outcomes for consumers but endless juggling back and forth without any real resolutions. Let’s make customer service even shittier, again!
On one hand, they’re crap jobs. On the other hand, in most economies we have crap jobs not because they’re necessary for productivity, but to give us an excuse to pay people to live.
Maybe if enough jobs are lost to automation, we’ll start to rethink the structure of a society that only allows people to live if they’re useful to a rich person.
Essentially, we’re just still doing feudalism with extra steps, and it’s high time we cut that nonsense out.
I think once workers can be replaced, there will be some virus that wipes out most of humanity. No point keeping billions of people around if they aren’t needed.
Username checks out… suffice to say that a time of increasing social unrest is on the way, when it’s even easier for the haves to sideline the have nots than it already was.
We have crappy jobs because jobs need doing and it was still cheaper to get humans to do it without a substantial loss in functionality. They don’t exist because of some form of social altruism, as evidenced by the fact that as soon as a semi-viable alternative is offered then the jobs are gone.
With the dynamic shifting to automation, prematurely I would add, then employers are seeing a much cheaper way to achieve 80% of what they currently offer.
