82 points

Seems like the right approach to start their own server, instead of making accounts on some of the flagship instances, which only perpetuates the centralisation dogma.

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34 points

It also does away with some of the really awkward practices news organizations engage in wrt social media. The number of @JournalistNameCBC handles out there is kind of super cringy, and seems to point to journos having company-specific/company-mandated social media accounts, but without any actual company support for them.

Something like this makes having a company-mandated social media account something they’re assigned, just like an email address, rather than something they’re personally responsible for.

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23 points
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What I’d love to see is news companies spinning up their own instances, for example, a CBC-owned Mastodon instance, with accounts such as journalistname@cbcnews. It’d work exactly like a company-assigned e-mail address, and would function as such. That each and every post on such an account would be seen as the journalist working under the company, and not their own personal views.

And if a journalist wants his own personal account, well, they can either spin up their own instance, or perhaps a union of journalists would spin up an instance, with journalists setting up their accounts that are not tied to any news agency or company.

Am I being too naive and optimistic here? Maybe. But do I want this to happen regardless, yes!


Upon reading the article more closely, this is what the BBC is doing. My bad!

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13 points

Yep. It’s one pattern that I think really sells the federated social media idea.

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5 points

You love to see it.

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4 points

Hopefully this becomes more normalised. The idea that a company runs their own site, but not social now seems a bit backward.

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3 points

Wait, so if I just make an account on twitter named @PeterRothenburgCBC, then everyone thinks I am a legit reporter?

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11 points

As long as you pay for a blue checkmark, sure.

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27 points

When I joined Mastodon in the November migration, I wondered why media organisations weren’t spinning up their own servers. Give all the journos an account on that server and there’s your verification right away.

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0 points
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2 points

Local isn’t a good measure here, though. The BBC local stream is literally just going to be posts by BBC employees.

The global stream isn’t a great measure, either, frankly, as journalists primarily want to yet their posts seen, not see a huge field of noise. Those who are doing digging for social media stories maybe want a wider cut of things, but they can still do that through their replies, and through global. Search just isn’t going to be as effective as on generalist servers.

But then, search isn’t super effective on Mastodon, anyway, and all the big generalist servers are running Mastodon.

There’s nothing preventing them from using secondary accounts on .social for research, though.

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2 points
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4 points

everyone on mstdn.social sees them in the local feed and relevant hashtags without having to specifically follow them on other servers

Hashtags work across instances…

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1 point
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2 points

No of course not everyone or every organisation has the means for that. But those that have should, and others should fan out over different instances: local or regional ones, or thematic ones, instead of congregating on the same three instances because it’s ‘the main one’.

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12 points

I woke to discover this, and immediately defederated it. I don’t need that transphobia factory in our timelines

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6 points

Clarify?

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18 points

The BBC is actively transphobic, and regularly publishes transphobic content that stirs up hate. Given that I admin two trans heavy instances, I won’t be federating with them

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10 points

I’ve always considered them very left leaning historically. Do you have any links that have this content? I can’t find any doing a search.

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6 points
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Are there articles you can share?

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1 point

I see. Sorry about your experience.

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4 points

Ok but not everything revolves around trans people’s issues. Can we be glad for a positive development for once, or will we remove everything that does not 100% agree with our view of the world from the fediverse?

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1 point

Defederating isn’t irrational, it’s not a matter of personal beliefs it’s a matter of actual people’s lives and being allowed to express themselves. Going against that is inhumane and anyone that does it should be held accountable for their actions. Despite that, mainstream attention direcred towards the fediverse is a positive advancement.

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1 point
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8 points

I admin a lemmy instance and a regular fediverse instance, both of which are focused towards the queer and gender diverse communities. Blocking transphobia from the feeds of trans folk isn’t symbolic, even though it’s less relevant on lemmy

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10 points

Unsurprisingly given its extremely high profile as a purveyor of transphobic coverage, many mastodon instances have greeted them with a firm block. (If this confuses folks who don’t pay attention to this sort of thing, just picture in your head if it was fox news.)

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1 point
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8 points

Welcome to the adventure BBC!

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8 points

Logical decision on the part of a journalistic medium, given that the fediverse has many more sources of information than a monolithic Big Brother traditional social network with mainstream users.

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