https://radar.cloudflare.com/domains

Source of this is from Matthew Prince, Co-founder & CEO of Cloudflare posted at 11:34 Jul 9,2023. It was posted to his twitter (@eastdakota). Not linking to twitter bc don’t want a deadlink next time twitter makes API changes. And not to drive traffic to twitter :D

Edit: July 11th update, arstechnica published a detailed explanation

https://arstechnica.com/tech-policy/2023/07/twitter-is-tanking-amid-threads-surging-popularity-analysts-say/

104 points

Oh no.

Anyway.

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69 points

Feels like a “no shit, Sherlock” headline but good to see hard proof. Disappointed in it only being a small amount tho

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18 points

to be fair, the original poster used the word “tanking” and he knows a thing or two about DNS. I thought “tanking” was too click-baity and toned it down :D

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3 points
*

Tanking is accurate - they were the 32nd highest traffic domain and now they’re 42nd (fell even further since that screenshot was taken).

Ten places, when you’re that close to the highest traffic domains on the internet, is massive. Twitter has gone from similar traffic to Bing to having less traffic than Spotify.

Worse though - more than half of their losses over six months happened in the last week or two.

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1 point

what surprised me here is how much traffic bing gets 😅 integrating with AI was a real pro move, it seems.

Any insight into how much the reduction in traffic is just restricting API usage and actual user interaction? Surely there is a correlation in more API usage (if not just scraping) would drive more engagement?

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18 points

I think it’s more of a “thank God” moment than anything. The way shits been going these past few years it’s completely possible thier traffic could have gone up. Just because.

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3 points

The dip is small but the enormous debt Elon put on its back will definitely kill it soon enough.

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3 points
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2 points

Nah, at this point his only option is to cancel Starship and redirect all of its development funding into building a time machine so that he can dramatically increase the amount of weed he was smoking at the time he got the brilliant idea to buy Twitter so that his brain is made incapable of actually following through with it.

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36 points

While I would love to see Twitter auguring straight into the ground, Twitter’s API changes would explain some portion of this traffic changes. I wonder if there are any other proxy measures for audience engagement as separate from basic traffic

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14 points

Between the egregious API pricing and the recent login requirement, this traffic graph makes perfect sense.

I agree that we need some measure of actual engaged human beings before we start dancing on twitter’s grave.

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3 points

very good point

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12 points

oh god, hopefully Musk can sue his way into making more people use it!! /s

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4 points
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2 points

He has also refused to pay the severence owed to many employees he fired.
There is (yet another) a lawsuit ongoing against him.
Clearly a 4D chess playing genius.

https://fortune.com/2023/07/03/twitter-elon-musk-fired-employees-arbitration-lawsuit-layoffs/

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12 points

I just deleted my Facebook and Twitter.

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1 point

Like just now? Why both?

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