- Linda Yaccarino said staff must deploy "hand-to-hand combat’ to win back advertisers, per the FT.
- The Twitter CEO’s remarks follow the NYT’s report that Twitter ad sales have fallen 59% in a year.
- Some brands have been ensuring their ads don’t appear next to Elon Musk’s tweets, per the NYT.
“Hand-to-hand combat” apparently referred to persuading advertisers in person rather than from behind a desk, a person with knowledge of the matter told the newspaper.
How is a company encouraging face to face sales during dire times considered news. Why are we discussing clickbait?
buy ads on a platform that forces a login to just view tweets? That’s some sudden change most people aren’t prepared for. in my opinion many will stop going; how are they going to make this profitable?
Could we (Twitter) be so out of touch? No, surely it is the advertisers who are wrong.
Yet another example of a mega corp acting like their poor decisions aren’t the root of the problem.
Sales have fallen 59% in a year… Musk took over 9 months ago… weird coincidence.
Won’t be long before this escalates into a full blown military conflict.
