422 points

I just said this yesterday or two days ago when they announced they were going to start paying people for content, but it truly is amazing how Reddit can find another significant thing that will hurt them as a business and move forward with it.

It seems like they’d run out of things that could significantly hurt their business, they just keep finding something else.

Soon they’re going to be down to basic features, And they’ll be like hey look so hyperlinks don’t work anymore. And then that’ll be the end of the press release.

Their “business decisions” are insane right now.

It’s very difficult to see this procession of self-mutilation technologically in another light other than deliberate corporate suicide. Like is someone going to benefit if Reddit goes bankrupt? Is that what’s happening?

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209 points

Reddit’s incompetence is so mind-blowing it’s unreal. Even a crackhead can manage Reddit better than spez

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130 points

You mean Musk? Because it seems that whatever insanity that Musk does, Spez wants to copy verbatim

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72 points

Nobody said musk was competent 🤷‍♂️

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45 points

All that needs to happen now is for meta to launch a reddit clone that steals away all of reddit’s users

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6 points
*

Penn and Teller, Laurel and Hardy, Abbott and Costello, Musk and Spez

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62 points
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It’s truly shocking. Like all the Twitter stuff that musk is doing, seems in some way connected to his ego and they seem like genuine mistakes that he’s making because he’s completely out of touch and an a******.

But with Reddit, it’s like I can’t follow the logic of these decisions at all, I can’t tie back these obvious blunders to any sort of logical troubleshooting decision making process for their company.

Perplexing

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61 points

The logic is the same as Twitter, Spez said so: https://www.nbcnews.com/tech/tech-news/reddit-blackout-protest-private-ceo-elon-musk-huffman-rcna89700

Huffman said he saw Musk’s handling of Twitter, which he purchased last year, as an example for Reddit to follow.

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40 points

The logic is to destabilise public forums ahead of upcoming elections, so the wealthy can consolidate more power.

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17 points

We just don’t have as much firsthand information about Splez because he doesn’t try to make himself the center of attention on his platform and the news.

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13 points

It’s just Huffman, an Elon simp, deciding he wants IPO money and that the best way to make it is to blindly follow whatever Twitter does. Because, you know, Twitter’s so hot and profitable right now.

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47 points

Regulatory Capture is when corporations install favourable politicians and former employees into positions that enact policies and regulations favourable to the goals of industry (profit).

I think what we’re saying here is Corporate Capture, where malicious players have captured major corporate entities in an attempt to neuter platforms that are used by the masses in an effort to control the messages given to the population.

People start talking about revolution, and suddenly the mediums used to enable free communication are removed.

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30 points

Thanks for putting my thoughts into easily digestible words. Enshittification isn’t natural, it’s deliberate. Any CEO 's who throw up their hands and say they’re all of ideas are just trying to pull the rip cords of their golden parachutes, given to them by people who want us to believe it’s unavoidable.

Was not breaking something that hard? No, but it doesn’t pay as well.

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3 points

And Threads shows up right on cue with a stated deemphasis on news and politics. Meanwhile politicians are pushing to ban TikTok.

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83 points

It’s all going to plan. A wealthy investor has paid a lot of money to shut down popular platforms like Reddit and Twitter. Knowledge is power and they can afford to, and have the incentive to keep us in the dark. Can’t have us poors rising up against inequality if we have no soapbox to stand on.

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99 points
Deleted by creator
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46 points

But seriously, why aren’t we talking about this more? We’ve seen some fairly significant mass movements gain real traction on Twitter and Reddit in the past few years and, simultaneously and nearly instantly they are both quickly scrambled and made completely useless for that purpose.

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1 point

That’s interesting, but there’s one problem: are they really that coordinated?

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-1 points

Not to divert too much from your point, but Reddit was a progressive and intelligent community? Thanks for the laugh haha

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66 points

Any proof you can offer on this, except for your hunch?

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46 points
Deleted by creator
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30 points

It fits with existing patterns depressingly well. The issue is, it’s generally very subtle.

E.g. Murdoch once even admitted on camera what he does. He “suggests” what he thinks should happen to politicians. Those that either agree, or follow his “advice” start getting negative stories about them dropped from his papers etc. Conversely, those that disagree get their positive stories dropped more. Once a few politicians have had their careers ended by it, most of the rest fall into line, it’s only minor favours. Until it’s not; and all the previous favours suddenly risk looking very bad in the press…

No laws broken, no overt threats given, but the more it happens the stronger it becomes. It eventually helped cripple BBC news, in the UK, among many other problems.

Reddits behaviour fits this pattern too well. Something has been offered in the background. Initially, it was for small favours, but it’s now reached a tipping point. I suspect they are hoping that they can fire sale the whole user driven system (everything must go [at once]). People fatigue on the constant news, and there’s nowhere new to flow and reorganize.

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16 points
*

I doubt doubt it, but damn it makes sense

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10 points

Hard to prove that type of stuff. It could just be incompetent leadership but it’s starting to feel like it’s something more given how many back to back missteps they’ve had recently.

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6 points

Everything is a Machiavellian drama nowadays and some people are determined to be the rebel heroes.

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34 points
*

I’ve played with this idea in my head on several occasions. It does seem rather insane how all social media sites are self destructing and making business decisions that are questionable at best. Given all the uprisings across the globe in recent years, it would not surprise me if there were various investors and governments who would pay good money to destroy those platforms. Also the sudden and complete self destruction of both Reddit and Twitter right as we’re about to head into the 2024 US presidential elections, seems rather suspect as well.

The other idea I’ve been considering is that both Musk and Huffman are raging malignant narcissists who are throwing a massive childish tantrum and burning it all down simply because the users on their sites made fun of them.

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11 points

Whichever ends up being true Musk and Huffman are raging malignant narcissists regardless.

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2 points

Musk would’ve had to agree to making himself look bad, which I don’t think he would’ve done.

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20 points

I’m leaning into the theory it’s someone in power in Saudi Arabia. A member of their royal family is heavily invested in Twitter, owns shares and fronted Elon a big chunk of money for Twitter and they would surely like to crack down on social media in pretty much every middle eastern country, what with those pesky women protesting by not wearing their hijabs and protests and riots happening over there in the past decade. The first thing they do when there is trouble is shut down twitter, shutting it down permanently makes things easier for them.

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3 points

They’d be arrogant and stupid enough to call for it, that’s for sure

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19 points

I don’t know how you could more organically commit corporate suicide than the way they’re going about running Reddit recently.

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9 points

I’m willing to bet it is somehow connected to BlackRock.

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4 points

laughs in tencent

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1 point

This.

People keep laughing at how dumb execs are. Like they are dumber than the average person. They aren’t. They pay lots of money to very smart people who tell them what will happen. It’s just much easier for them if people think they’re dumb instead of malicious. Because again, they have smart people telling them how to play this.

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41 points

To prevent score manipulation, voting is now a premium feature.

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40 points

Didn’t they come out and say early on when they firsr introduced rewards that they’d made enough money to cover their server costs for many decades? Whatever happened with all that?

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25 points

They probably blew all of the money on Spez’s pay and NFTs.

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1 point

Reddit is selling NFTs (avatars), not buying them.

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12 points

Did they? Do you have a link to that? I’d be very interested in that. The whole situation is so bizarre

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11 points

Maybe it covered their costs for old school reddit pre built in image/video hosting when it was essentially just text and thumbnails?

Now that they’re no longer relying on imgur (which is doing it’s own thing) they have to host their own images which is EXPENSIVE.

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3 points

I think it used to say on people’s profiles something like “This user’s gold has paid for x hours of server time”

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9 points

Line must go up. Doesn’t matter if it’s sustainable or if a bag was gotten in the past

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37 points

Reddit is overall quite left leaning, with a lot of its communities being some of the biggest hubs for lefties on the internet (antiwork comes to mind, all the LGBT subs, majority of the big politics subs also heavily lean left).

I don’t think it’s that crazy a “conspiracy theory” to say that this could be intentional sabotage. IMO it’s what’s happening with Twitter also, I think the alt right is paying big to take down left leaning social media so they can control the flow on information. I know Musk and Spez are profoundly stupid but I don’t think they’re stupid enough to genuinely believe in their recent business decisions. I think these decisions make a lot more sense when viewed through that lens.

They got officially fact checked a few times and that put the fear of god in them, since their whole schtick relies on ignorance.

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0 points

You can’t convince me spez if alt-right. He is what led to reddit becoming so left leaning.

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29 points

Yeah, actually. This has completely derailed what has historically been a powerful platform for progressive and leftist movements going into a US election cycle. Same with Twitter. Meanwhile, the MAGA propaganda machine at Meta chugs along unfettered.

I can’t see any other motivation. There is certainly no economic incentive to run either business as they have been, but running the companies into the ground as a means to control or destroy opposition communication platforms definitely makes sense.

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23 points

Paying content creators, but not mods? That’s hilarious

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19 points

To be fair the awards system was complete dogshit and just became a rich man’s upvote and a way to financially brigade comments.

I remember the days when /r/the_donald gilded hateful comments/posts to game Reddit’s frontpage.

Awards well and truly jumped the shark when the admins took Reddit Silver, a meme pic that people would often post to mock the act of gilding, and make that into an award that offered the recipient nothing other than a silver crudely-drawn emblem by their comment.

Normally I’d support the removal of this feature, but it’s blatantly obvious they did it because Reddit’s top payers abandoned the site and because they were fed up with watching “fuck u/Spez” posts getting gilded.

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4 points

I never used the awards, did awards actually affect the prominence of a post?

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13 points

guess we’ll see blue checks on reddit too

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3 points

Orange checks.

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10 points

Someone always benefits when public companies go bankrupt or lose value, so yes.

Honestly, the part I don’t get? That they didn’t wait to start self sabotaging the business after the insiders had been able to offload their positions in an IPO.

Like, the usual way to do this would have been:

IPO at status quo Redditors buy shares Insiders sell shares and open shorts Reddit begins to implode itself Redditors hold bags, insiders laugh from their yachts

Who, at this point, is going to buy into reddit’s IPO?

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5 points

Oh right, that is definitely how they should have done it.

This is exactly what I mean, this route of self-destruction makes zero sense.

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4 points

Maybe the same investors who bankrolled Musk’s takeover of Twitter?

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1 point

It wouldn’t surprise me if the investors behind the scenes aren’t already interviewing spez’s ouster without his knowledge.

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10 points
*

they’ll be like hey look so hyperlinks don’t work anymore

How much until all the links open on an internal browser like in LinkedIn?

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7 points

Pretty crazy about the paying people for content, hadn’t heard of that. Seems like a great way for content to get dumbed down to appeal to the lowest common denominator and fish for free money. Oh well, I’m sure reddit has honorable intentions and is doing this solely to benefit its average user.

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7 points

When an organization is collapsing, everything they do onward is and will be wrong, at that point, it’s better to just get out as fast as possible.

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7 points

Remember the legitimate threat to the status quo of capitalism that came from the GME/robinhood/etc moment, not to mention antiwork/fuckwork. Think about how prevalent discussion of the remote work/4 hour work week/UBI have been on Reddit’s front page.

If a general strike was every close to happening in the last decade, it would have been organized and circulated on Reddit.

Billionaires do each other favors.

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6 points
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could be coke-fuelled manic behaviour. or maybe meth. Whatever it is, spez is coming unglued.

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4 points

I don’t understand how this change hurts them. Is it that it makes their premium subscription less enticing? I never had premium or used awards, so I don’t get it.

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2 points

It’s what’s coming next.

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4 points

It’s pretty entertaining to watch though, like a train wick in motion

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4 points

I’m definitely enjoying it, the self destruction of both Twitter and Reddit.

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4 points

It’s very Animal Farm-esque watching them degrade in real time, and continue to destroy what they built

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3 points

Like Mel Brooke’s The Producers yet with more to lose and even more stupid.

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2 points

Ha, yea, like the producers, except that they were working toward tanking the show for a defined payday, and Reddit it’s killing itself before the IPO to give itself a smaller payday?

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3 points

This is what happens when you outsource your strategic management decisions to ChatGPT

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4 points

There’s no way that chat GPT could make decisions this outlandish and nonsensical though, could it?

Still not using LLMs yet myself

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2 points
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2 points

Get out of my head man!

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1 point
Deleted by creator
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1 point

they announced they were going to start paying people for content

I must have missed this. Do you have a link?

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3 points

I just frantically searched for like 15 minutes trying to find what the hell I was talking about, haha.

My bad for saying “announced”, there was no official announcement, there are actually lines of code in the reddit apk that outline a Contributor program that allows users to convert their karma/awards into real money:

"Fake internet points are finally worth something! Now redditors can earn real money for their contributions to the Reddit community, based on the karma and gold they’ve been given. How it works:

  • Redditors give gold to posts, comments, or other contributions they think are really worth something.
  • Eligible contributors that earn enough karma and gold can cash out their earnings for real money.
  • Contributors apply to the program to see if they’re eligible.
  • Top contributors make top dollar. The more karma and gold contributors earn, the more money they can receive."

Here’s the link to the article:

https://www.androidauthority.com/reddit-contributor-program-3343397/

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1 point
*

Paying their users for content is actually a good thing on paper. In fact, it counteracts the largest argument over API charges that I had: That they were gonna make more than per MDAU via ads, but have the audacity to keep all of it, while not even giving the users that provide it nary a crumb.

The problem with this is: What is a fair price for user generated content? What is a fair redistribution based on DAUs and activity? Is there even a fair model? How could you guarantee it when there will be cabals to provide content at a certain level, as was seen when blogrings tried it in the late 2000s?

Unfortunately, there’s no easy answer, because reddit will always give the least amount they can endure, especially as they are not profitable. And when they are, they will bargain down because they need cheap UGC to function. Such a system is probably going to be unfair by philosophy and design.

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2 points

I think even on paper paying users for content without any sort of regulation, standards, or guidelines will rapidly lower the quality of that content.

There are already so many accounts, and I’m not even talking about bot accounts, that focus on saving front page posts, coming back in 3 or 4 days, and reposting those posts.

I can only see the low effort post situation deteriorating once Reddit starts paying karma farmers.

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-2 points
*

Seriously, spend a bit of time looking into Gamestop / superstonk. It explains all of it. And you may get some real money out of it. DRSGME.org will work if you don’t wanna use reddit, r/superstonk. There is a lot to digest but it may change the world as we know it.

https://www.drsgme.org/

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1 point

I didn’t want to use Reddit, so thanks for providing the other site. Direct registration does make a lot more sense, I didn’t even know there was a separate agency underwriting my stocks, but if the transfer agent at a particular company can transfer the stocks to your name, why is that not yet part of the system?

I know I’m not being super clear but that’s because I buy my stocks through a third party brokerage and don’t really understand the details.

I guess my question is why is direct registration not the norm (I’m guessing advantageous capitalism) and is direct registration a new movement?

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1 point

That is the perfect question. It should be the norm for long term investments.

I don’t know when it was but the large banks/brokers lobbied and made it against the law for companies to tell (or even suggest) there investor to DRS.

The only down side I know of is that when selling, shares have to be paired with a buyer, which isn’t instant (may even take a couple days).

But the up side is they cannot lend your shares to short them against you. Also, if the price was to go brrrrrrrrr and be in the hundreds or more (cough cough millions) brokers can sell your shares for you, at any price, and say it was for your safety as the stock was volatile.

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364 points

I bet they just don’t like seeing all the awards go to fuck u/Spez posts.

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144 points

I think that’s actually closer to the mark than many realize. Awards are great when they are not directed at the company or it’s rep in a negative manner as they show positive engagement and help the company with sales marketing. When awards and upvote/downvote counters are used to highlight that the users are having a negative experience then it hurts the platform image. Similarly to how YouTube removed the downvote tracker because their marketing team realized it hurt their sales revenue with business partners.

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13 points

TBH, I don’t think they care. It is monetization and engagement of their microtransactions…as smug as they may be, I think it’s all about $

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2 points

Agreed, just because spez is getting repeatedly dunked on, he wouldn’t want to prevent them from paying him for the pleasure.

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64 points

That would fit with the Musk comparisons

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17 points

I was going to post, “Do they understand their user base?” but after reading your post, I believe they do.

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2 points

They had the good part of a month to understand.

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8 points

That’s where I’m putting my money. They don’t want clearly shit dogshit admin posts to get poor awards

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8 points

Most likely so.

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354 points

Pour one out for the OG.

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274 points

I don’t want to give Reddit any traffic so I’m reposting the content here:

Hi all,

I’m u/venkman01 from the Reddit product team, and I’m here to give everyone an early look at the future of how redditors award (and reward) each other.

TL;DR: We are reworking how great content and contributions are rewarded on Reddit. As part of this, we made a decision to sunset coins (including Community coins for moderators) and awards (including Medals, Premium Awards, and Community Awards), which also impacts some existing Reddit Premium perks. Starting today, you will no longer be able to purchase new coins, but all awards and existing coins will continue to be available until September 12, 2023.

Many eons ago, Reddit introduced something called Reddit Gold. Gold then evolved, and we introduced new awards including Reddit Silver, Platinum, Ternium, and Argentium. And the evolution continued from there. While we saw many of the awards used as a fun way to recognize contributions from your fellow redditors, looking back at those eons, we also saw consistent feedback on awards as a whole. First, many don’t appreciate the clutter from awards (50+ awards right now, but who’s counting?) and all the steps that go into actually awarding content. Second, redditors want awarded content to be more valuable to the recipient.

It’s become clear that awards and coins as they exist today need to be re-thought, and the existing system sunsetted. Rewarding content and contribution (as well as something golden) will still be a core part of Reddit. We’ll share more in the coming months as to what this new future looks like.

On a personal note: in my several years at Reddit, I’ve been focused on how to help redditors be able to express themselves in fun ways and feel joy when their content is celebrated. I led the product launch on awards – if you happen to recognize the username – so this is a particularly tough moment for me as we wind these products down. At the same time, I’m excited for us to evolve our thinking on rewarding contributions to make it more valuable to the community.

Why are we making these changes?

We mentioned early this year that we want to both make Reddit simpler and a place where the community empowers the community more directly.

With simplification in mind, we’re moving away from the 50+ awards available today. Though the breadth of awards have had mixed reception, we’ve also seen them - be it a local subreddit meme or the “Press F” award - be embraced. And we know that many redditors want to be able to recognize high quality content.

Which is why rewarding good content will still be part of Reddit. Though we’d love to reveal more to you all now, we’re in the process of early testing and feedback, so aren’t ready to share official details just yet. Stay tuned for future posts on this!

What’s changing exactly?

Awards - Awards (including Medals, Premium Awards, and Community Awards) will no longer be available after September 12.

Reddit Coins - Coins will be deprecated, since Awards will be going away. Starting today, you’ll no longer be able to purchase coins, but you can use your remaining coins to gift awards by September 12.

Reddit Premium - Reddit Premium is not going away. However, after September 12, we will discontinue the monthly coin drip and Premium Awards. Other current Premium perks will still exist, including the ad-free experience.

Note: As indicated in our User Agreement past purchases are non-refundable. If you’re a Premium user and would like to cancel your subscription before these changes go into effect, you can find instructions here.

What comes next?

In the coming months, we’ll be sharing more about a new direction for awarding that allows redditors to empower one another and create more meaningful ways to reward high-quality contributions on Reddit.

I’ll be around for a while to answer any questions you may have and hear any feedback!

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266 points

First, many don’t appreciate the clutter from awards

“Hide Awards” in settings?

It’s almost like they’re allergic to working on their app.

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73 points

They could have fixed the clutter and still accumulated money. They’re really bad at business

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43 points

They could have fed ads through the API instead of shutting down clients. They aren’t very smart over there.

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34 points

Not surprising considering what it is. I’ve seen people claim that the API is quite bad, to say it nicely. Can’t imagine the app’s code to be much better :)

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32 points
*

They literally bought out one of the best apps, brought it in house, and actively made it the worst app. It’s almost amazing how consistent reddit’s management failures have been.

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3 points
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They developed a GraphQL version of the API like 5 years ago… then marked it as “internal”, obfuscated it, and didn’t let anyone access it. Except the official app.

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26 points

Hate to beat the dead horse but Apollo had that

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12 points

Not disagreeing but I hated the stupid awards. It was one the things I hated most about the official app.

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11 points

Reddit has recently become allergic to taking Ws as well.

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3 points

I browse on old.reddit and used unlock to block .awardings-bar a long time ago. It’s amazing how much nicer it is not seeing all that junk.

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0 points

I’ve never seen this be an issue for anyone.

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Reddit

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