Audiences attending the SXSW premiere of “The Fall Guy,” starring Ryan Gosling, were not happy about having to watch a sizzle reel before the movie that touted the promises of AI.
This is the best summary I could come up with:
Video emerged on social media of the audience loudly booing a conference sizzle reel that featured several industry leaders speaking positively about AI.
The reel featured several speakers and panelists from previous events at the conference, including Peter Deng, vice president of consumer product at ChatGPT-creator OpenAI, and Sandy Carter, COO of Unstoppable Domains, among others.
She added that the audience showed “a high level of engagement and interest,” and had voiced their “enthusiasm and support for positive developments” in the field of AI.
Variety noted that much of the audience was likely made up of professionals in the film industry, including actors and screenwriters who just months ago were on strike — and for whom AI was a major concern.
In resolving the strikes, the studios made several concessions on AI, agreeing to prohibit it from being used to rewrite original material for scripts, and requiring the consent of actors before reproducing their likenesses digitally.
Axel Springer, Business Insider’s parent company, has a global deal to allow OpenAI to train its models on its media brands’ reporting.
The original article contains 547 words, the summary contains 178 words. Saved 67%. I’m a bot and I’m open source!
Reminds me of the Artifect reveal.
I’m almost jealous. Real Valve low-point with them tying it into their marketplace crap also. We didn’t need another ‘CS:GO Lotto’ fiasco.
The fuck is a “sizzle reel”. I mean, I get what it probably is from context, but who comes up with this shit
Elitists who make money from nothing or off the backs of others also invent catchy phrases to glorify and sanitize their worthless activities.
I am generally confused as to how you’ve never heard the term before and are just assuming it’s a new phrase.
Marketing and executive work shares many similarities with being in first grade. Flashy colors and stupid slogans go pretty far when the target has a child’s brain.
A short video normally no longer than 3 minutes designed to show off a product, usually in the form of a montage.
It’s an old term so I can’t imagine how you could live your life and not hear the term.
When
Any time a product is being shown off.
Context
Fucking anything. Apple showing off its new iPhone features, a studio showing clips from its upcoming shows, and an actor showcasing their previous work.
https://en.m.wikipedia.org/wiki/Showreel
I’ve heard of it before and I don’t work in advertising or video production. Why is everyone focusing on this term like these guys invented it?
Its kinda like when they bring out fajitas at a restaurant on one of those fake ass skillets that was just resting under a broiler and they add water or soy sauce + oil to make it sizzle, to sell it to others.
AI has all the popularity of the spoiled vaping neighbor kid and his new drone.
Businesses love it because it will vaporize the workforce. Consumers hate it because they know they’re going to get a severely degraded experience in return.
and tech workers have mixed feelings about it, because it’s made their job 10x easier whilst making them 10x more expendable
Sadly it’s still ragingly popular in the tech start up / tech bro / LinkedIn cringe world.
My job is, among other things, ML related…I try to warn them off of this rhetoric all the time but they can’t stop being distracted by the shiny jingling keys.
I also work in ML, and it’s really hard to convince people that generative AI is just a gimmick and does not have the same value as other kinds of models like classification models. Computers should do utilitarian things, not social things.
Using AI to automate simple tasks is the future. Using AI to automate complex human tasks that involve socialization should not be the future.
Even some non-generative graphics AI like GroundingDINO and SAM have excellent uses for graphic artists and photographers that don’t betray the creative process or remove the human from the process of creation.
But once you get the AI to try to be original, or perform a social task, you’re headed the wrong direction. This is all short term hype. In the long term, either the bubble pops, or we find ourselves locked in a prison with our monsterous creation.
As you say, responsible ML is an interpretable scalpel, not a black box hammer. These ocean boiling LLMs purporting to be a tool with universal generalism are such a categorical disaster–for ecology, for the health of the field, for public understanding.
It’s hard to go to work and have these conversations over and over again, to be honest it’s depressing, wearing me down. I suspect I’ll say no one too many times to “putting AI in our product” (by which they mean destroying simple well designed navigation by putting everything behind a chatbot search etc) and be let go.
It sucks that anything capitalism touches turn to shit.
It is a great tool when used properly. But everyone and their mother has an AI startup with prompt engineers, whatever the fuck that means.
It can be so much more than a fucking tech fad, but it is destined to be milked and pushed down our throats to make rich people richer until this cow dies and a new one come in the repeat the cycle.
I am mad that our shot at AI will only be a tool to fuck us over.
@Croquette @DestroyerOfWorlds It’s all open source though and anyone can use it
I was saying Boo-urns.