YouTube first spoke about pause ads last year when it started trialing them in select regions. At the time, the company said that when you pause a video, it will shrink, and an ad will appear next to it.

Example:

“In Q1, we saw strong traction from the introduction of a pause ads pilot on connected TVs, a new non-interruptive ad format that appears when users pause their organic content,” Schindler noted. He went on to share that YouTube’s pause ads are “driving strong brand lift results” and “are commanding premium pricing from advertisers.”

Schindler didn’t share any timelines for when pause ads will start appearing on YouTube, but we know they’ll first roll out on smart TVs. The nature of these ads, including their duration, skippability, and more is still unclear. We also don’t know if Google plans to introduce these ads on YouTube’s mobile apps.

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150 points
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Google says pause ads on YouTube are getting a very positive reaction from advertisers

Bc screw the users and their reactions 😄.

We really need a good YouTube competitor. This is beyond ridiculous at this point.

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6 points
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We really need a good YouTube competitor.

Will we have two of them, Odysee & Rumble.

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2 points

Never heard of rumble. Looks interesting

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9 points

Both seem/are single point of failure choices. I like a fediverse YouTube alternative.

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-2 points

Odysee is blockchain-based. So there’s that.

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22 points
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Good luck getting a lot of people with a absolute shit ton of spare bandwidth and storage space

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15 points
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I like a fediverse YouTube alternative.

That’s PeerTube. The problem is that hosting video is a lot more expensive than hosting text, so finding the funds to pay for hosting is a lot harder than with Mastodon or the Threadiverse.

Also, some content creators on YouTube are there because they want to be paid by YouTube.

YouTube makes you watch ads as part of the “come up with the funds” solution.

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1 point

That’s PeerTube.

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18 points

I don’t know anything about Odysee, but Rumble is a shithole.

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-2 points

Rumble is a shithole.

Why?

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59 points

Also, The new ball-bearing guillotine is getting rave reviews from guillotine operators!

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2 points

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10 points

For all you know the victims rate it positively as well but they don’t submit feedback

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3 points
3 points

That’s definitely something I want to see when I pause YouTube to take a phone call or whatever.

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21 points

Google has great customer service, your just not the customer.

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