I like to think the story behind this one is that it originally didn’t have the top right text. The put “be afraid” on a new line, it left a hole in the top right, so they filled it in without thinking.

Boom. This.

Even if you go by the colors it doesn’t make sense. “Don’t be afraid to give… Save a Life… Blood”

What?

Don’t save a life, Be afraid to give blood

That sounds like a warning.

I shan’t not!

EDIT: I shannot?

Passive-aggressive marketing.