430 points

As someone not using Threads this is a big surprise. I mean I’m surprised it didn’t already have ads.

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42 points
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As another someone who doesn’t use Threads, it is a big surprise to find out there’s a website or something called Threads that looks like it’s related to email and apparently is popular.

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27 points

It’s Facebook brand Twitter, and is or was planned to be compatible with Mastodon (Fediverse Twitter)

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14 points

As someone who uses thread how do you guys sew stuff?

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8 points

we glue or melt things together. sometimes a stapler comes in handy as well

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2 points

I use duct tape.

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14 points

“is popular”

Im pretty sure they auto setup an account on threads for anyone on Instagram to artificially make it popular.

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7 points

That was my first thought. I was surprised to find this out.

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155 points

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47 points

What do you mean, it’s brand new??!

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5 points

Blue Sky is up next!

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19 points

That was quick.

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24 points

I’m honestly amazed they didn’t have ads out of the gate, Meta’s whole schtick is advertising and data.

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9 points

Facebook famously didn’t have ads for a long time, even when people were pressuring Zuck to add them to keep the site from going running out of capital. Call it a loss leader, call it enshittification or market capture, whatever. Most companies that can afford to will start out being really great to their users, and once they have captured a section of the market, they start clawing more of that value back for themselves and their investors.

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18 points

They thought they could EEE the fediverse first.

Turns out people on decentralised social media aren’t totally fucking brain dead and could see it coming a mile away.

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6 points

What does EEE stand for?

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2 points

If they had any intention of EEE the fediverse, they wouldn’t have required users to opt into it, or made it unidirectional.

I think it’s pretty clear at this point that their only intention was to head off antitrust actions. But I think it’s safe to say we won’t see anymore development on that front in the near future.

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75 points

How long before they introduce some sweet new fascism features?

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9 points

That is probably already implemented in the algorithm, currently disabled, but the control knob will start turning up as needed

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28 points
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“Our new GestureSupport(“Gestapo”) means you can now upvote by striking your arm up and to the right…”

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8 points

Maybe a slider so we can adjust how much “masculine energy” shows up in our feeds?

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