“Barbie” has answered the billion-dollar question with a resounding “yes.” Barely three weeks into its run, writer-director Greta Gerwig’s blockbuster has raked in an astounding $1.03 billion at the global box office, according to official Warner Bros. estimates. This makes Gerwig the first solo female director with a billion-dollar movie.
Can’t wait to see all the triggered “alpha male” reactions.
And only 3 weeks in.
Go woke, become billionaire?
I’m honestly not surprised. It’s one of those rare movies that has mass appeal (which guarantees it at least half a billion) and also a surprisingly good story that had critics and audiences raving about it.
I was only forced to watch it because I didn’t want to wait in the mall that long for Oppenheimer to start while the wife finishes Barbie. I haven’t been more satisfied and entertained by a blind watch since… Burning.
This organic marketing campaign thing sure worked out here.
I made this comment somewhere else earlier… the only time I ever heard about it was from my physical therapist that I saw for a couple weeks
she was like “you see all those ads and previews for the barbie movie that’s coming out?” “No. I don’t usually see any ads or anything and I haven’t seen a movie preview in… years”
Also didn’t notice any “organic” posts about it on reddit (where I was at the time) or here (I joined at the start of the blackouts). only since opening weekend did I start seeing posts here about oppen/barbie
Also didn’t notice any “organic” posts about it on reddit (where I was at the time) or here (I joined at the start of the blackouts).
Wow. I’m way better at this “astrotufing” thing than I thought.
Don’t wanna pull the “are you living under a rock?”-card but I’ve seen tons of promotional material about it. I read about it when production started he took note because of the director and cast, then nothing for a while but in the months and weeks leading up to the release I saw an increasing amount of ads and press.
As reported by Variety, the marketing budget allocated to Barbie was a staggering $150 million
