I think those kiosks with the big touch screen and the mobile apps work pretty well already, I always rather use them and see a picture what I can order instead of talking to the person.
tbh I’d rather not see the picture when it comes to mcdonald’s, as it can only lead to a disappointment
To be fair, you’ll be disappointed either way. At least with the menu, they can feel like they’re selling decent food (their pictures do look decent) and you can make sure your order is correct.
I don’t see how one can make sure their order is correct with a fake picture, but whatever floats your boat
I’ve stopped waiting in drive thrus because it’s faster and more convenient to order it ahead of time and pick it up inside.
I used the Mcdonalds app a few times and the drivethru was always faster, lmao.
They require location services and don’t start cooking until you’re inside their geofence, but IME they seem to still prioritize drivethru customers.
I have disabled location settings because it tracks the drive from my home. I enable it to use any deals and close the app after ordering and taking a photo of the order number. They start cooking after you let them know the code in the drive-thru. No need to open the app. They do prioritize drive-thru’s because their performance is tracked based off that. That’s why they sometimes ask you to pull ahead from the window. I never worked there, I just noticed the timing screen in the kitchen when I used to do DoorDash, which tracked when a car got in and out of the line. They used to act as though I was invisible and only served drive-thru.
I fucking hate them.
They’re designed for people who are about 5’0". They take so much longer than speaking the order to a person, especially if you have any customizations to add/remove.
0/10, avoid at all costs.
For me it’s the exact opposite, most of them have the possibility to change the language to English, even though it’s only partially translated I still can see the pictures of what I’m trying to order. If I need to look at the Korean menu and then speak Korean to the person to order, then I would just go away, especially if they don’t have pictures on the menu.
For me it’s use 10/10 (even the crappy ones)
I like customizations on the touchscreen. I’ve had several experiences where I tell the cashier what I want including customizations only to get my order and realize that the order wasn’t entered in properly. The touchscreen ensures that the order is at least entered properly.
Can I get a McCrapwich? That’s it, no drink. <tap>. It’s like 10 seconds.
They’re designed for people of average (male) height, like everything else from default seatbelt position to doorways. Sounds like yet another tall person complaint to add to the pile.
In any case, I find them comfortable (probably because I’m average height lmao) and I like to take my time ordering to combine the best deals possible without having a cashier staring waiting on me so they can go take care of all the other things that McDs overworks their employees with.
IME (I’ve worked FF before) you “Fuck these machines” people generally trend towards annoying karen-type and take FOREVER ordering.
Doorways? Lol. Think about the alternative, if they were designed for the average height for females. Most men would need to duck or crawl under doorways.
I use them but they are definitely made to be annoying.
- Start
- No I don’t use a mobile app
- Takeaway
- Burgers
- Big Mac menu
- Fries
- Cola
- Add to basket
- No I don’t want extra
- Pay
- No I don’t want extra
- Pay here
- Pay with credit card
- Finally pay
- Printer is not working
- Oh what was my number?
I prefer just saying “can I get a medium #2 combo, please.” And being done with it.
That may be fine for regular customers, but what about the rest of us who don’t have the menu memorized?
I can’t use the mobile app because my kid wants a cheeseburger happy meal and it’s impossible to order on the app. Try it! It won’t let you at all.
Technically, cheeseburger happy meals are no longer on the menu because they’ve decided it has too many calories. If you go there and ask for one, of course, they will add a slice of cheese to a hamburger happy meal. But using the app to order one is a bridge too far, I guess.
When it comes down to it, though, we shouldn’t eat that crap anyway.
I checked, just for you. You can pick the hamburger happy meal and add cheese.
Where are you located? I am in the US. I downloaded and logged into the App again (just in case something changed) and I see no option to add cheese to a hamburger happy meal. I can pick a hamburger meal and “customize”, and add everything else – even a second hamburger patty if I wanted – but no cheese.
Maybe it’s just with my local McD?
AI so bad it can’t get your burger order right.
No wonder people are sinking hundreds of billions into it. As opposed to, say, education.
I stopped going to BK because they ALWAYS messed up my order. I finally had it and never went back. I bet the ai is more competent than my local BK. What makes this story more sad is I rarely get fast food, mainly as a treat, and fucking BK always messed it up.
For similar reasons, I stopped ordering with any alterations at all. I used to customize order a little and they always messed it up. It’s pretty rare that I go at all, but I figure that way it’s the standard meal and they can just go in autopilot making it. Less disappointment when things go wrong
Eh…AI messes my order. Some dumbass teenager messes up my order. Whats the difference?
I wouldn’t call it the MAIN reason I no longer go get fast food…but maybe like the lower end of the top 10 reasons I gave up fast food years ago.
At least the dumbass teenager isn’t putting glue on a pizza. Although in my area they will use the pepperoni placement to make a swastica on your pizza…or put their bare feet into the lettice of the burger king lettice bins. I mean sure, THOSE guys got fired, but how many other stories DON’T make the news???
Still order like grandpa. I go in and want to talk to a human and order. I hate those gross ass touchscreens. I am probably a minority especially in my age group and working in tech
I am a touch screen enjoyer. At least in theory. I like having time to browse, look at pictures, easy access to customization options and most importantly no feeling of pressure. I am not spending a cashier’s time and potentially blocking someone behind me (at least there is usually less of a line for the self-ordering).
However there are negatives for sure. My biggest annoyance is that these devices are often annoyingly slow and unresponsive. They just display a tiny bit of text and images, they should switch between screens at 60fps, not 2s per click. Also if I know what I want it is often faster to tell the cashier and let them enter the order (on their more expert-optimized and less laggy keypad).
Also, explicit confirmation of your customizations and of your order. You can double check yourself to make sure it’s all correct before submitting the order while the distracted and overworked employee at the counter could hit the wrong button or skip a customization and you often wouldn’t know until you receive the wrong item. Then you have to create more work for the workers to get your order remade.
This is why I tend to just use the mobile apps for places to order. Not laggy and gives the benefits you mentioned of using a touch screen kiosk. A lot of them you don’t even need an account to use the app which is nice if that’s something that bothers you.
Yeah, I like this style but don’t want their apps installed on my phone. A few places have mobile sites which is excellent, I know what access it has and it is shut down completely when I close the tab.
They just display a tiny bit of text and images, they should switch between screens at 60fps, not 2s per click.
I think this is intentional. They want you to take time looking at the pictures so you might think “you know what, actually I’d like some of those fries as well” by making it hard to just quickly select what you want and leave.
I wouldn’t even be surprised if there’s a psychological effect where you feel like ordering more makes this tedious ordering process more worthy. I mean why go through 2 minutes of clicking and waiting just for one stupid cheeseburger.
I find this a bit odd as you make it seem as if ordering is a complicated process that takes some thought and planning. The whole draw of McDonalds is that you get the exact same food wherever you may be and their options are fairly limited. Ham/cheeseburger, chicken burger, fish sandwich, or nuggets is pretty much your array of options.
I personally dislike the ordering screens as they make the process way to drawn out. Let me just pick a #1, the size, and the drink and be done with it in 3 taps. Last time I used one, it wanted me to basically build my own meal as if I was ordering Dominoes online and building my own pizza.
their options are fairly limited. Ham/cheeseburger, chicken burger, fish sandwich, or nuggets is pretty much your array of options
You must not have been to a McDonald’s in a while. Do you want that chicken sandwich grilled or crispy? Spicy? Are we talking the basic value sammich you can wolf down before you leave the parking lot, or the bigger one that comes in a cardboard box? The one with bacon and ranch, or one of the others? Did you want a combo meal? Lettuce is stupid filler on a sandwich, do you want to skip that?
As I said if you know what you want the cashier is usually faster and easier. However I don’t eat at any single fast food place very often. So even if I know sort of what I want I don’t remember exactly what toppings, flavours and sizes are available. If I was ordering I would probably just pick whatever common order I would expect can work, but I appreciate that I can see a list of options and do a bit of browsing.
Always wondered why anyone would rather talk to a person than take their time, have a nice overview of the menu, and pay in advance. I guess they are gross though.
The only time I would rather not talk to a person is if the accent causes a language barrier. Otherwise 9 times out of 10 a person is going to understand what you want better especially if it’s a customization issue
At least in my experience I have more customization issues when taking to people rather than using an app or going through a kiosk. The only time it’s the other way around is when they don’t include an option I want on the digital version but that’s becoming less and less common for me at least. The number of times I’ve had orders just missing customization things I asked for but they didn’t hear or forgot to enter is much higher when I go through the drive through or go in person then when I do it through something digital.
The only time I would rather not talk to a person is if the accent causes a language barrier.
“Gobble gobble goo?”
“Uhhhh…I’m sorry?”
“Gobble…gobble…goo?”
“…what?”
“GOBBLE GOBBLE GOO!!!”
“I have no idea what you mean by that…”
Guy behind you in line: “c’mon man!!! Pay attention! He’s saying CAN I HELP YOU?”
“Really? Those phonetic sounds were supposed to be in any way similar to the thing you said? It’s not even close…”
“English is probably his second language. How well do you speak THEIR language?”
“Which language do you speak?”
“Yjxrjk#@■♡○{rjbzwk!”
“I’m done.”
Because I’m at a fast food place in the first place because my time is important and I don’t want to waste it ordering.
That and the guy taking orders does it 1000x a day and i can easily order that way instead of me navigating ten different menus just to order a simple meal for my family.
I’m OK with my old man status at this point. Tech is good when it improves things for the consumer. The kiosks seem to just improve the company bottom line IMO.
A lot of people seem to be misinterpreting the headline given the content of the article:
It told Restaurant Business it was testing whether the voice ordering chatbot could speed up service and that the test left it confident “that a voice-ordering solution for drive-thru will be part of our restaurants’ future.”
This is just saying that they are ending their 2021 partnership with IBM for AI drive thru.
Not that they are abandoning AI for drive thru.
Drive through seems like a great proving ground. Record every drive through customer / cashier interaction. Match each recording up with the transaction entered into the register. Train a model by having the model “listen” to the recording to predict what the order should look like, then match it to the items on the transaction receipt.
Then, phase 1 of implementation is to use the model in real time by listening to the live conversation at the drive through, predicting what it thinks the order should be, then prompting the cashier to double-check the order to see if the human made a mistake entering the order if the prediction doesn’t match.
Phase 2 is human-supervised, where the order taking system interacts directly with the customer to take the order, the human checks the result, and is able to step in / take over if there’s a mistake or a special case the order system can’t handle.
Phase 3 is “fuck your entry level employment” and no human is monitoring the system.
All 3 phases seem completely doable to me at this point, depending on how much backlash MCD is willing to deal with.
I actually went to a mcdonalds that did this. It was overall way more slow and annoying. I would be willing to make that concession if knew that it was something to worked towards a better future for humans, but all its means is that someone is getting fired under capitalism. Also it failed to understand if I wanted sauce and just referred me to someone actually working.
I’ve heard a few instances in which “AI” is just a bunch people responding to a voice to text feed in the Philippines.
So much of this isn’t really technology. It’s just a new kind of service sector outsourcing.
I don’t think that replacing order taking positions is stealing anyone’s job, in fast food at least. I worked at a fast food joint one time. We were always shorthanded and we always had to do order taking while doing a bunch of other things. It was such bullshit. From an overworked employee perspective, if there was any way to get out of doing drive through orders while doing all my other tasks, I would be happy to use it.
