137 points

When I buy a new car, the car is the same as the one in the posters and built by the same people.

A team of food stylists spent at least 30 minutes to create the perfect whopper for the add image and were paid 100 times more than an actual fast food employee to do so.

Why that is allowed to represent something made in 30 seconds by someone on shit wages is beyond me.

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55 points

Not to mention that the food stylists create something that isn’t even edible. They frequently use things that aren’t food to make it look more palatable onscreen.

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39 points
*

I used to work in product photography. That is not true or legal here in Aus. The only thing they are allowed to use in the picture are ingredients used in store.

I cannot speak to the laws in other markets but that is not the case everywhere.

Of course they will go through hundreds of buns to find the perfect one etc, so it is still incredibly wasteful.

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25 points

Same thing in Europe. But I think in the US everything is allowed (surprise surprise)

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12 points

This lawsuit is not happening in Australia.

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12 points
*

Even in places where they have to use the actual ingredients, there’s a lot of tricks to making it look different in photos. That burger might only be partially cooked to reduce shrinkage, then the burger and bun are frozen so they hold shape for the photo. Vegetables carefully picked out and arranged, tomato/pickles blotted dry, and the sauce applied with an eye dropper to provide visual balance after the rest of the burger is stacked.

I will say from my experience, that tends to apply to advertising photography for large franchises. If we’re taking about food photography associated with a high profile event or restaurant where food is actually served, there’s minimal difference between the photo plate and what’s actually served. Sometimes the photo plate is just one picked out while producing the ones being served, sometimes it’s the first/last plate and a person takes a minute to pick out the best looking of ingredients from the same container that was used to serve the rest. Sometimes it’s just an extra minute arranging the plate nicely compared to the last 150 that were done quickly to keep up with service. Often the photographer then gets to eat the plate they’ve just photographed.

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31 points

Advertising is scum and I don’t understand why we allow it all.

It does not help the economy to distract consumers all day as much as possible, all it does is let companies compete on the basis of who can spend the most on advertising or who can hire the most manipulative advertisers rather than who can make the best product.

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18 points

Everyone thinks, “But advertising doesn’t work on me.” That’s why it’s still legal.

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6 points

Advertising works on everyone. Just there are those of us that don’t impuls buy and look into and research the interesting product they just seen an ad for, before buying. But billboards those annoy the shit out of me. Like I know McDonald’s exists and there is a 70% chance there is one at the next exit, why do I need 4 billboards telling my there is a McDonald’s coming up in 5 exits?

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-13 points

People see pictures of North Korea and say “wow its so eerie something is wrong and i cant figure it out.”

Its that there are no ads everywhere. People are conditioned to be comforted by disengeuous promises from ads, and are scared when there arent business signs everywhere.

Its entirely achievable to have no ads. Ads are bad for everyone.

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23 points

Trust me that’s not the reason

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13 points

Vermont and Maine have banned billboard ads. It doesn’t feel like North Korea.

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2 points

Yeah, ads are the reason people in NK are starving.

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14 points

It should simply be considered false advertisement.

You can probably legally require your money back, saying it looks nothing like the photos, but that’s not enough imo

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1 point

That’s why a big lawsuit is a better solution. They’ve already stolen the search cost from you, and are relying on you just giving up when you see your disappointment burger.

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2 points

Fun fact, most car advertising uses a computer generated car. Photoreal cars bave been achievable for years now and it just makes sense for them to do it as they can keep it looking flawless throughout the ad. There’s even a “mocap” car with an adjustable body to match the length/width etc. of the car it’s supposed to be that they can just pin the model to.

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34 points

Most American lawsuit in the world lol

I’ve eaten the whopper like thrice ever and it is a massive burger

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14 points

And where did you get that Whopper? Because out here in Kentucky meth country, they are sad excuses for sandwiches.

Are we accustomed to larger portions? Sure. That’s not the point. The point is that the ad doesn’t match what you purchase.

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13 points

Really? Whoppers were really small, the times I tried it.

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10 points

Don’t other countries have truth in advertising laws?

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5 points

We do, but on the other hand, we have no idea what a quarter pounder is.

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3 points

[JULES] They don’t call it a Quarter Pounder with Cheese?

[VINCENT] No, they got the metric system there, they wouldn’t know what the fuck a Quarter Pounder is.

[JULES] Then what do they call it?

[VINCENT] They call it Royale with Cheese.

[JULES] Royale with Cheese. What do they call a Big Mac?

[VINCENT] Big Mac’s a Big Mac, but they call it Le Big Mac.

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-2 points
Deleted by creator
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-8 points

What I mean is “boo hoo my burger is not big enough”

It’s an American lawsuit anyway

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9 points
*

You should have read the article, then. It’s about false advertising.

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6 points

Maybe they are diferent in your country. Back before covid i somtimes had to go there and ordered 2 or 3 doble whoopers and and i remember it being way too expensive. I left hungry and feeling riped off.

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5 points

In Asia, a whopper is small as compared with the US

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4 points

How does it compare to what BK calls the Whopper Jr in at least the US and EU?

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2 points

That I’m not sure of.

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23 points

THIS is what people are suing corporations over? Not climate change or wage theft?

This species is doomed.

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4 points

I’ve said it before, I’ll say it again:

Nothing matters to most Burgerlanders but the treats. Threaten the treats, and they’ll get weird and maybe even get violent. We saw that during covid restrictions making sit-in restaurants less convenient.

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2 points

Sometimes I’m surprised very little of them are upset about climate change and capitalism because it threatens recreation.

Oceans filled with plastic? Rent and house price alike are both too expensive to live anywhere near the beach? Hiking trails become littered with plastic? Hell, walkable cities are filled with amenities giving someone a lot of ways to spend their time. Granted, I don’t think neither nature nor architecture qualifies as “treats” let alone something burgerlanders care that much about.

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1 point

It isn’t individually owned by some petty “middle class” asshole so they don’t care if it is ruined as long as they got theirs compared to the poors.

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3 points

Climate change and wage theft are very hard to prove and bring consequences for by design of the system, but if your burger is too small that’s pretty easy to sue over for false advertising.

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17 points

This is the best summary I could come up with:


The lawsuit accuses the fast food giant of misleading customers by showing the burger with a meatier patty and ingredients that “overflow over the bun”.

The class action lawsuit against Burger King alleged that the Whopper was made to look 35% larger, with more than double the amount of meat compared to what was actually served to customers.

Lawyer Anthony Russo, who represents the plaintiffs, did not immediately respond to a BBC request for comment.

Earlier this year, Taco Bell was sued in the US for selling pizzas and wraps that allegedly contained half the filling that was advertised.

Last year, a man in New York proposed a class-action lawsuit against McDonald’s and Wendy’s, in which he accused the two companies of unfair and deceptive trade practices.

The lawsuit alleged that McDonald’s and Wendy’s burgers in marketing materials were at least 15% larger than they were in real life.


The original article contains 328 words, the summary contains 149 words. Saved 55%. I’m a bot and I’m open source!

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imo, the dishonesty is less about the size and more about how all the toppings look fresh on the menu, while in person they look like aged out grocery store culls and the burger always looks like someone put it between their ass cheeks and then watched a Peter Jackson movie before serving it.

i don’t really really get how one articulates that in a lawsuit.

i never really noticed it besides the hack bit in Falling Down until i went to a mcdonalds in japan. every item on the menu came out like a goddamn prop for a promotional photo. surreal. kinda made me realize that unless you’re willing to fork over a day’s median wage or more in the US for a prepared meal or go to some mom and pop place that gives a shit, you’re gonna get fuck you food from someone being paid a poverty wage to slop together utility-tier ingredients because screwing over the customer and the worker is what makes rich people more money.

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2 points

You really hit the nail on the head here. And you’re absolutely right about the perfection of fast food in Japan. Well… don’t order the fried chicken… but, most other things.

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